Digital Marketing Manager

SkillersZone LLC is at the forefront of affiliate marketing and recruitment software solutions, empowering businesses with innovative tools and strategies. They are seeking a strategic and creative Digital Marketing Manager to lead and optimize digital marketing efforts, executing campaigns and enhancing brand presence across multiple channels.

Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across various channels such as Google Ads, social media, email marketing, SEO, and display advertising
• Oversee search engine optimization (SEO) strategies to drive organic traffic, as well as manage paid search campaigns (PPC) to improve lead generation and sales
• Develop and manage content marketing strategies, ensuring the production of high-quality content for blogs, landing pages, social media, and email campaigns
• Use tools such as Google Analytics, SEMrush, and others to monitor campaign performance, generate reports, and provide insights on ROI and areas for improvement
• Use customer data and analytics to target the right audience and create personalized marketing strategies that convert
• Increase brand visibility and reach through organic and paid digital strategies, including SEO, social media, and influencer marketing
• Develop and execute social media strategies to increase engagement and build brand loyalty across platforms like Facebook, LinkedIn, Instagram, and Twitter
• Work closely with the content, design, and product teams to ensure consistency across all marketing efforts and to maximize campaign performance
• Continuously test, analyze, and optimize digital marketing campaigns to improve conversion rates and achieve better results
• Allocate and manage the digital marketing budget, ensuring resources are spent effectively to achieve business goals

Requirements:

• Proven experience as a Digital Marketing Manager, Digital Marketing Strategist, or similar role, preferably in a B2B or SaaS environment
• Strong expertise in SEO, SEM, email marketing, content strategy, and social media marketing
• In-depth knowledge of online advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
• Strong analytical skills with experience using analytics tools like Google Analytics, HubSpot, or similar platforms
• Experience in creating and executing successful digital campaigns that deliver measurable results
• Familiarity with A/B testing, conversion optimization, and customer segmentation
• Excellent communication skills, both written and verbal
• Proficiency in marketing automation and CRM tools
• Strong project management and organizational skills
• Bachelor's degree in Marketing, Business, or a related field