Senior Digital Marketing Manager - Automation

C.H. Robinson’s Global Marketing Team is looking for a Senior Marketing Automation Manager. You will be responsible for the implementation, quality assurance and analysis of our multi-channel marketing campaigns, partnering closely with diverse teams to ensure strategies are aligned and effectively support business goals.

Responsibilities:

• Hands-on strategy, development and execution of data driven campaigns including assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, form creation, testing, tracking
• Ensure that digital campaigns support business strategy, are structured according to best practice and integrate with websites and other appropriate solutions
• Leverage tech stack to build meaningful audience segments, design and test email communications and journeys incorporating behavioral messaging based on customer preference, buying behavior and past message performance and company objectives. Apply performance insights to continuously optimize engagement and results
• Develop and execute operational tasks within the Microsoft Dynamics, Customer Insights - Journeys platform
• Monitor, track and report on campaign results and optimize for performance (CTR, open rates, engagement, A/B testing) to maximize ROI and conversion, present insights and recommendations for enhancements
• Stay current with marketing technology best practices, industry standards and compliance
• Leverage AI-driven tools and methodologies to enhance efficiency, scale output, and develop more impactful, data-informed automation strategies

Requirements:

• Bachelor's degree or 4 years of equivalent work experience and a high school diploma/GED
• Minimum of 4 years' blended experience in marketing automation and marketing technology
• Experience of 1 year with Microsoft Dynamics, Customer Insights - Journeys platform
• Experience with Microsoft Power Automate
• Experience with Microsoft Power BI
• Familiarity with administrating a marketing automation platform
• Experience with Postman
• Understanding of Rest API syntax
• Able to create and execute SQL queries
• Detail-oriented with strong organizational skills
• Demonstrated ability to collaborate in a global, diverse and inclusive team environment
• Solutions oriented with strong problem-solving skills
• Excellent written and verbal communication skills