Lead Growth Marketer

Kong Inc. is a leading developer of API and AI connectivity technologies, and they are seeking a hands-on, data-driven growth marketer to build and scale their product-led growth engine. The Lead Growth Marketer will work closely with the Head of Product Marketing to drive acquisition, activation, and expansion across self-serve product motions while establishing the foundations of growth marketing at Kong.

Responsibilities:

• Own the full self-serve funnel from awareness through conversion and expansion, with a relentless focus on improving key metrics at each stage
• Build and execute experimentation frameworks across channels, messaging, landing pages, onboarding flows, and in-product touchpoints
• Partner closely with Product to optimize user activation and identify product-qualified leads (PQLs) for sales handoff
• Develop and manage lifecycle marketing programs that drive trial conversion, feature adoption, and upsell/cross-sell
• Instrument and analyze the self-serve funnel, turning data into actionable insights and clear reporting for stakeholders
• Collaborate with Demand Gen, Content, and Web teams to drive qualified traffic to self-serve entry points
• Build the growth marketing playbook at Kong—documenting what works, scaling successful experiments, and establishing repeatable processes
• Stay current on PLG best practices and bring fresh ideas from the broader growth marketing community

Requirements:

• 3-5+ years of experience in growth marketing, lifecycle marketing, or demand generation, ideally at a developer-focused or infrastructure SaaS company
• Proven track record of driving measurable improvements in self-serve conversion, activation, or expansion metrics
• Highly analytical with hands-on experience in marketing automation (HubSpot, Marketo, etc.), product analytics (Amplitude, Mixpanel, Pendo), and A/B testing tools
• Comfortable working cross-functionally with Product, Engineering, Sales, and Data teams to drive outcomes
• Strong bias for action—you ship fast, learn fast, and iterate
• Excellent communication skills with the ability to translate data into compelling narratives for stakeholders
• Experience with PLG motions, freemium models, or developer tools strongly preferred