HighLevel is a cloud-based marketing and sales platform that empowers businesses to enhance their digital presence. The Growth Marketer will focus on understanding the needs of SaaS founders, developing growth strategies, and creating educational content to support their success.
Responsibilities:
- Own the SaaSpreneur Avatar
- Develop a deep understanding of SaaS founders using (or considering) HighLevel
- Conduct regular customer interviews, research, and feedback sessions
- Translate customer insights into actionable growth strategies and experiments
- Partner with Product, Marketing, and Support, and Customer Success teams to improve onboarding, adoption, and retention for SaaSpreneurs
- Create educational content (workshops, trainings, presentations, guides) tailored to SaaS founders
- Host live and virtual workshops to help SaaSpreneurs succeed on the platform
- Represent HighLevel at conferences, meetups, and industry events
- Speak confidently about the product, use cases, and SaaS growth strategies
- Travel 25% or more to attend and present at events
Requirements:
- 5+ years of experience in growth marketing, product marketing, lifecycle, or product-led growth roles
- Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys
- Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority
- Strong interest in SaaS, startups, and software entrepreneurs
- Comfort speaking publicly on stage, on camera, and in live workshops
- Ability to build rapport with customers and ask thoughtful questions
- Strategic thinking paired with a bias toward execution
- Clear, confident communication skills (written and verbal)
- Willingness to travel and represent the brand externally
- Curiosity, coachability, and eagerness to grow in a fast-moving environment