Foundation Medicine is a company focused on transforming cancer care through precision oncology. The Account Executive I role involves direct customer engagement and driving sales for specialty products and services while building relationships with oncologists and other healthcare professionals.
Responsibilities:
- Serve as a field-ready resource, available for rapid deployment into an open territory assignment when business needs arise
- Partner with Regional Sales Directors and Account Executives to support key accounts, engage with oncology stakeholders, and contribute to sales activities across various geographies
- Build foundational relationships with oncologists, pathologists, urologists, and key decision-makers in preparation for a future assigned territory
- Complete a comprehensive training and development program to become fully proficient in Foundation Medicine’s product offerings, sales methodology, and territory management best practices
- Shadow experienced Account Executives to learn effective engagement strategies and customer account management practices
- Support the execution of business plans, including customer engagement, lead generation, and pre-call planning in alignment with national and regional strategies
- Leverage tools such as Salesforce.com, Power BI, and Definitive Healthcare to analyze data and identify sales opportunities
- Identify trends through analytics and regular data reviews; leverage to drive sales within deployed territory and enhance customer experience
- Participate in cross-functional initiatives, market development activities, and internal trainings to prepare for territory ownership
- Maintain strong knowledge of competitive landscape and emerging trends in molecular diagnostics and oncology
- Demonstrate readiness to assume full responsibility for a permanent sales territory when assigned, including quota achievement and account planning
- Successfully navigate customers at the account level to understand processes and identify key stakeholders for effective selling engagement
- Effectively engage with key account stakeholders in current and new accounts (e.g., c-suite)
- Pull through National Account initiatives and other customer segment strategies (e.g., Academic Medical Centers, pathology pathways/protocols, Federal Account initiatives)
- Assess information relevant to sales, identify key issues, and develop solutions through sales environment adjustments
- Continually leverage an up-to-date, expert level of product and market knowledge to inform all parts of responsibilities, sales strategy, and sales decisions
- Educate and pull through reimbursement and billing services at local level
- Interact with key stakeholders: decentralized accounts (c- suite, oncologists, pathologists, urologists, admin etc.), National Accounts
- Recognize Foundation Medicine-wide opportunities with customers and identify the right products and services mix that will best meet customer needs and provide opportunities for long-term growth
- Build and maintain positive relationships with key day-to-day customer contacts
- Develop communication plans and customize messages to meet audience needs
- Develop effective sales presentations, respond to difficult questions and overcome customer objections
- Create clear and concise presentations addressing complex issues
- Negotiate with customers to achieve buy-in and alignment with account plans
- Negotiate alignment between Foundation Medicine and customers to meet account objectives
- Effectively prioritize new business opportunities and develop action plans to pursue accounts
- Develop effective sales strategy based on understanding of goals, objectives, and motivations of key customer decision makers
- Recommend products and services mix that reflects thorough understanding of customer priorities and objectives and grow Foundation Medicine’s business
- Monitor and adhere to timelines for plan, adjust based on changing customer or business needs
- Apply business knowledge to make sound decisions, including managing budgets, analyzing financial data, and developing sales plans
- Integrate brand strategy, trends, and performance information into customer plans
- Integrate relevant competitor information into account plans and presentations
- Utilize the appropriate internal or external data source(s) to identify underlying trends in account data needed to address a specific opportunity or issue
- Conduct comprehensive analysis of Foundation Medicine, customer, and competition strengths, weaknesses, opportunities, and threats (SWOT)
- Travel within assigned territory (per performance standard) and to company meetings (bi-annually). Commitment to travel up to 90% of the time
- Other duties as assigned
Requirements:
- Bachelor's Degree or equivalent experience
- 3+ years of direct selling experience in diagnostics or life science focused on the hospital and physician office lab market or equivalent years working in a Complex clinical setting working with physicians and patients
- History of proven results and successful sales performance, including achievement of sales plan
- Lives within or commitment to live within defined territory and centrally located to defined accounts
- Commitment to travel within defined territory
- Oncology and/or molecular diagnostic experience
- Accurate forecasting capabilities throughout the sales cycle
- CRM proficiency: Salesforce.com preferred
- Proficient with MS Office (e.g., Word, Excel, and PowerPoint)
- Familiarity with different sales techniques and pipeline management
- Exceptional communication and consultative skills to employ solutions-based selling
- Demonstrated track record of success selling oncology-based tests or products to medical oncology, urology, and/or pathology
- Demonstrated attention to detail and strong organizational skills
- Demonstrated experience handling multiple tasks at once
- Ability to: access priorities and mobilize a strategic plan, work independently as well as collaborate with peers in a fast-paced and cross-functional team environment, work well under pressure while maintaining a professional demeanor, adapt to changing procedures, policies, and work environment
- Excellent listening, verbal and written communication skills
- Strong negotiation skills
- Understanding of HIPAA and the importance of privacy of patient data
- Commitment to FMI values: Integrity, Courage, and Passion