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Demand Generation Marketing Manager at HALO Branded Solutions | JobVerse
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Demand Generation Marketing Manager
HALO Branded Solutions
Remote
Website
LinkedIn
Demand Generation Marketing Manager
Illinois, United States of America
Full Time
2 hours ago
$95,000 - $130,000 USD
H1B Sponsor
Apply Now
Key skills
Analytics
CRM
Leadership
Communication
Sales
About this role
Role Overview
Execute demand generation programs across lifecycle stages including acquisition, engagement, activation, and reactivation.
Translate demand strategy into live campaigns with clear goals, timelines, and activation plans.
Support targeted and account-focused demand initiatives in partnership with Sales.
Manage day-to-day execution to ensure programs launch on time and perform as expected.
Own audience creation, segmentation, and list activation for demand and targeted programs.
Translate targeting requirements into usable audiences using approved data and prospecting tools.
Build, launch, and manage email campaigns and lifecycle programs.
Write and iterate on email copy within established messaging and brand guidelines.
Support testing and optimization of subject lines, messaging, and calls to action.
Use data and performance insights to monitor results and inform improvements.
Own campaign reporting and KPI tracking, ensuring leadership has consistent visibility into demand performance and outcomes.
Partner with Sales, Business Development, and internal stakeholders to support demand initiatives.
Requirements
5+ years of experience in demand marketing, lifecycle marketing, or campaign execution roles.
Experience executing campaigns across multiple channels, including email and targeted programs.
Hands-on experience creating and managing audiences and lists for marketing activation.
Familiarity with data and prospecting tools such as ZoomInfo, LinkedIn Sales Navigator, or comparable platforms.
Comfort working within marketing automation, CRM, and analytics environments.
Strong written communication skills with experience writing campaign and email copy.
Ability to manage multiple initiatives, prioritize effectively, and execute in a fast-paced environment.
Familiarity with intent data and buying signal tools and the ability to use those signals to inform audience targeting and campaign activation.
Ability to work independently while staying aligned with defined strategy and guardrails.
Benefits
Health insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
401(k) Retirement Savings Plan
Health Savings Accounts (HSA)
Flexible Spending Accounts (FSA)
Apply Now
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