Demand Generation Marketing Manager

Role Overview

• Execute demand generation programs across lifecycle stages including acquisition, engagement, activation, and reactivation.
• Translate demand strategy into live campaigns with clear goals, timelines, and activation plans.
• Support targeted and account-focused demand initiatives in partnership with Sales.
• Manage day-to-day execution to ensure programs launch on time and perform as expected.
• Own audience creation, segmentation, and list activation for demand and targeted programs.
• Translate targeting requirements into usable audiences using approved data and prospecting tools.
• Build, launch, and manage email campaigns and lifecycle programs.
• Write and iterate on email copy within established messaging and brand guidelines.
• Support testing and optimization of subject lines, messaging, and calls to action.
• Use data and performance insights to monitor results and inform improvements.
• Own campaign reporting and KPI tracking, ensuring leadership has consistent visibility into demand performance and outcomes.
• Partner with Sales, Business Development, and internal stakeholders to support demand initiatives.

Requirements

• 5+ years of experience in demand marketing, lifecycle marketing, or campaign execution roles.
• Experience executing campaigns across multiple channels, including email and targeted programs.
• Hands-on experience creating and managing audiences and lists for marketing activation.
• Familiarity with data and prospecting tools such as ZoomInfo, LinkedIn Sales Navigator, or comparable platforms.
• Comfort working within marketing automation, CRM, and analytics environments.
• Strong written communication skills with experience writing campaign and email copy.
• Ability to manage multiple initiatives, prioritize effectively, and execute in a fast-paced environment.
• Familiarity with intent data and buying signal tools and the ability to use those signals to inform audience targeting and campaign activation.
• Ability to work independently while staying aligned with defined strategy and guardrails.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k) Retirement Savings Plan
• Health Savings Accounts (HSA)
• Flexible Spending Accounts (FSA)