Product Marketing Manager

PCI Pal is a leading provider of SaaS solutions that empower companies to take payments securely. The Product Marketing Manager will develop and execute product marketing strategies, drive collaboration between functions, and enhance market growth through effective positioning and messaging.

Responsibilities:

• Identify, develop, and maintain market knowledge such as buyer ecosystem and personas that help define placement and the value of the PCI Pal secure payments offering; regularly run product market fit customer interviews. Regularly gather product feedback both qualitatively and quantitatively and present findings to product and marketing stakeholders
• Define purchase motivators, use case scenarios, and customer needs to enhance and maintain competitive differentiation points for sales
• Support field sellers and channel partners with effective positioning, product marketing assets, product education and competitive differentiation; for example, you will be expected to create and maintain standardized sales pitch decks and own various other strategic sales assets such as pricing lists and video material
• Collaborate with product managers and sales counterparts to define value propositions, positioning and messaging that differentiate PCI Pal vs competitors, and demonstrate value to buyers
• Develop and execute go-to-market and launch plans in collaboration with product managers and with both our Marketing and Partners & Alliances Teams. Create and deploy marketing material and collateral (e.g. landing pages, pitch decks, infographics, explainer videos, etc) designed for each stage of the buyer’s journey and key personas
• Work with the wider Marketing Team to create content for critical product related topics such as podcasts, eBooks, blogs, articles, videos, etc
• Act as a product evangelist to continuously promote the value proposition both internally and externally; this includes for example educating the sales team and participating in key industry events which can be either inperson or online. The product marketing manager will also be expected to exploit social media channels as necessary whilst acting as a product ambassador
• Report to product and marketing leadership on the effectiveness of product marketing initiatives and adjust strategies as needed to meet business objectives

Requirements:

• Led successful product launches throughout your previous product marketing career
• 2+ years of product marketing experience
• Previous CCaaS or CPaaS industry experience
• Experience in a fast-paced environment and can execute multiple projects simultaneously
• Strong communication, content writing, analytical, and presentation skills
• Strong problem-solving skills, attention to detail, innovative thinking
• A determined and confident personality that is also approachable and friendly
• The ability to frequently travel both within the United States and internationally
• Excellent teamwork skills and can lead cross-collaboratively
• Demonstrated success enabling sales teams
• Contact centre product and industry knowledge
• Experience working with companies within the PCI Pal partner eco-system
• Previous payments product and industry experience
• Previous security or compliance product and industry experience