Microsoft is a leading technology company focused on empowering people and organizations through innovative solutions. The Senior Partner Marketing Manager will work with global partners to drive channel activation of Microsoft Dragon Copilot, developing and executing marketing strategies to optimize partner engagement and revenue growth.
Responsibilities:
- Develop and own the global GTM plan with top partners, leveraging Microsoft's marketing investments, incentives, and campaign content to drive demand and revenue growth
- Drive executive-level engagement with partner CMO and marketing leadership to grow Microsoft mindshare and investment, create joint go-to-market plans and global marketing campaigns, and ensure regional execution of global plan in partnership with regional partner marketing managers
- Drive partner-led demand generation activities within an assigned portfolio of partners, using customer insights, campaign assets, and co-marketing initiatives to create awareness and generate leads
- Optimize execution and ROI of global investments and programs, drive standardization and best practices across regions, and surface insights to uncover scalable opportunities with top global channel partners
- Coach and support partners in executing their go-to-market plans, ensuring effective use of resources, alignment with best practices, integration into co-sell days and achievement of KPIs
- Ensure compliance with all Microsoft policies and deliver governance with your partners on those policies
- Monitor and track progress against KPIs and implement corrective actions when required to ensure targets are met/exceeded
Requirements:
- Bachelor's Degree in Business, Marketing, Communications, or related field AND 5+ years sales, partner marketing, or channel go-to-market within the technology industry + OR equivalent experience
- Record of accomplishment of leading effective teams that execute impactful go-to-market strategies and driving sales acceleration through effective partner engagement
- Ability to articulate both business and technical value of Microsoft cloud services to senior business and technical decision makers
- Demonstrated track record of creating repeatable best practices on demand generation and awareness campaigns, workshops, metrics, and sales readiness
- The ability to work cross-team in ambiguous and changing environments, along with excellent listening and partnering skills. Must be comfortable working in a highly matrixed environment, and leading program v-teams or workstreams aligned to shared goals and measures
- Executive Relations: The ability to interact confidently with senior leaders in a highly-matrixed organization to present/defend/clarify concerns or issues regarding an existing project, program, or solution. This includes the ability to confidently address difficult questions, handle pushback from a high-level audience, and maintain an executive demeanor while engaging in challenging or sometimes high-pressure situations
- Experience in healthcare industry and/or with healthcare technology is a plus