LEAGUE MARKETING LEADER

At Schneider Electric, you will work in an international, innovative environment committed to sustainable development. The company is a global leader in energy management and automation, providing digital solutions to make energy safe, reliable, efficient, and sustainable.  

As a marketing league leader for Data Center Systems business with Schneider electric, you are expected to own the various marketing pillars for your portfolio (mainly Easy 3 phase UPS): 

a.    Pricing: In collaboration with Product Management teams, you need to facilitate the best pricing point for each region and product in their portfolio and work with pricing managers and regional sales team to make sure it is followed. Prioritization and methodology are expected to find the highest impact areas of improvements. Frequent reporting and tracking are expected. 

b.    Placement: You are expected to support the go-to-market strategy, the segments and applications, regions and countries for your products as necessary. You will then work with the category managers and business development managers in the regions to make sure the GTM strategy is executed. 

c.    Promotion: This includes 

• Marketing plan for each of your products (using prioritization and the logic). The marketing plan includes all the activities (videos, posts, Blogs, events, campaigns) relevant to that product. This starts early for new products and should be in place already for existing ones. It includes events or campaigns done by the global team or the regional teams (which you will work with). 

• Messaging: You are responsible for how we present our products (internally and externally). Building the value proposition and differentiation that supports the margin you are trying to achieve 

• Thought leadership: Which is related to the marketing plan, were you will utilize the current thought leadership program to amplify the output of your plans.   

d.    Value proposition and technology messaging – for example, AI and Sustainability.  Championing how the products that fall under your scope support these pillar topics and create high quality content that meant to be shared both internally and externally. 

e. Support digital marketing efforts: 

• Support in various elements of projects related to website presence and functionality for 3PH UPS offers including content coordination and internal organizational readiness for development and execution of web updates 

 This role is global, and you will work closely with Global and regional teams to achieve your goals. It requires you to be on frequent launch call and be the marketing voice of the team. Good communication and negotiation skills are crucial for the success in this role. Good excel skills will be helpful to you. Knowledge of marketing and technical understanding of electrical equipment and B2B environment are also important for your success. 

Btech Electronics or Electrical, Industrial  

Min 3 yrs to 8 Yrs