Marketing Manager, Copywriter

Sinch is pioneering the way the world communicates, and they are seeking a marketing copywriter to join their North America account-based marketing team. The role involves managing content projects across various marketing channels to build awareness, engage audiences, and generate demand for the Mailgun product line.

Responsibilities:

• Develop and write high-performing copy across the entire customer journey
• Partner with marketing managers and cross-functional teams to define a cohesive content strategy and translate objectives into deliverables for the Mailgun target audience
• Proofread and edit content to maintain high standards of quality, clarity, and style guide alignment
• Manage the content development lifecycle from initial brief through creative review and final approval
• Analyze content performance and use data to make recommendations for optimizing messaging and strategy
• Develop and maintain a library of marketing content and assets
• Independently research industry trends to proactively pitch and develop new content ideas

Requirements:

• 5-7 years' experience in B2B tech copywriting, content marketing, or a related role, ideally within B2B tech or SaaS
• Experience strategically positioning products
• Must be a proactive, self-starter, able to work in a fast-paced environment while being a team player
• A portfolio of writing samples showcasing your ability to write for different formats and audiences
• Exceptional writing, editing, and proofreading skills with strong attention to detail
• Ability to translate technical concepts into human-centered language
• Solid understanding of content marketing principles and demand generation
• Strong organizational and communication skills, with an ability to manage multiple projects
• Ideally understand the email market and competitive landscape
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is preferred