Product Marketing Manager

Niche is the leader in school search, dedicated to making school research and enrollment easy and transparent. The Product Marketing Manager will leverage data insights to develop compelling marketing strategies and narratives that resonate with target audiences and enhance Niche’s market positioning.

Responsibilities:

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Meet the Marketing team to get a clear understanding of our products, target audiences, and value proposition
• Meet with the Product, Business Operations and Revenue Operations teams to get a clear understanding of the wealth of data available to you
• Build your knowledge of Niche’s Salesforce instance, as well as the data, reports, and resources that inform the marketing
• Start building relationships and trust with key stakeholders on the Marketing, Product, Sales, Business Operations and Revenue Operations teams
• Begin to develop a deep understanding of Niche’s various buying audiences by conducting research and gather insights about target personas, buyer needs, and the purchasing-decision process for the organization’s products
• Partner closely with product team to gain a deep understanding of product vision and upcoming functionality
• Develop a deep understanding of the market, our competitors, and our differentiators
• Collaborate closely with the sales and brand strategy teams to ensure product narratives are resonating in the market, and create feedback loops to refine the narratives and positioning
• Proactively review, identify, and flag trends and takeaways seen within our data, partner data, and industry data
• Conduct win/loss interviews and ongoing analysis to determine customer product adoption
• Develop new, compelling narratives for key data insights including Niche's Monthly Insights Report, Enrollment Funnel Analysis, and Niche Audience Insights Report
• Provide key insights to the team to inform our roadmap, identify industry trends and pursue strategic partnerships that enhance our market positioning and expand our reach
• Become an expert in Niche data and a champion of its use throughout the organization — internally and externally
• Become a key stakeholder in the growth of the Niche brand

Requirements:

• 3–5 years of experience in product marketing, or in a marketing role with demonstrated ownership of product marketing initiatives
• Experience in data insights and data product offerings
• Excellent communication skills with the ability to convey complex insights to both technical and non-technical audiences
• Excellent written and verbal communication skills
• Highly analytical mindset, with the ability to use data to drive decision-making
• Proven track record of getting things done
• Able to thrive and quickly adapt in a fast-paced, team-oriented environment
• You have the ability to build relationships and collaborate effectively with multiple stakeholders
• You are a strong problem solver and strategic thinker
• You are organized and self-disciplined, with the ability to meet tight deadlines
• Experience in Education, EdTech and/or B2B SaaS
• Familiarity with data tools such as Tableau, Snowflake and Salesforce