Data Platform Marketing Manager - SELECT by DoiT

DoiT is a global technology company that helps cloud-driven organizations leverage the cloud for business growth and innovation. The Data Platform Marketing Manager will lead the marketing strategy for DoiT's data lake and Snowflake optimization business, focusing on driving growth, pipeline, and market positioning through integrated campaigns and demand generation efforts.

Responsibilities:

• Serve as the primary marketing lead for the SELECT / Data Platform business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
• Shape economic narratives around data platform waste reduction and performance optimization
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure SELECT positioning is clearly differentiated in the data optimization market
• Lead and direct cross-functional execution across Growth and Digital
• Develop and manage strategic campaign briefs that align messaging, audience, and economic value
• Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem
• Drive performance against: Marketing sourced pipeline, Customer expansion, Cost per qualified meeting, Pipeline velocity
• Develop quarterly thought leadership themes around data efficiency
• Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
• Align with Product and BU Sales to highlight roadmap and innovation
• Ensure conversion from registrant to opportunity is structured and measurable
• Partner with Content, Growth, Sales, and RevOps to create visibility into: Cost per lead and cost per meeting, Conversion to opportunity, Pipeline contributionInfluenced revenue
• Continuously refine programs based on performance data and economic outcomes

Requirements:

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to data engineering, data platform, or FinOps audiences
• Familiarity with Snowflake, data lakes, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership
• Thinks in terms of revenue, expansion, and economic value
• Understands enterprise data teams and cloud cost pressures
• Comfortable owning a business unit narrative
• Can centralize and prioritize across competing marketing inputs
• Moves fluidly between strategy and execution
• Data-driven and outcome-oriented