Senior Growth Marketing Manager

Global Payments Inc. is a leading payments technology company delivering innovative software and services to a vast customer base. The Senior Growth Marketing Manager will develop and orchestrate acquisition marketing plans aimed at small business merchants in the Americas, utilizing integrated, omni-channel campaigns to drive revenue growth.

Responsibilities:

• Lead integrated campaign strategy, planning, and execution for Global Payments’ products, focused on growing revenue in the Americas
• Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
• Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
• Drive maximum return on investment and cross-channel efficiency
• Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders
• Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns
• Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions
• Evaluate new vendors, manage campaign budget and related vendor onboarding
• Present campaign updates at marketing all-hands meetings and other forums on a regular basis

Requirements:

• Minimum of 7 years' experience in B2B SaaS demand generation and growth marketing
• Proven track record of building and executing highly engaging, revenue-driven marketing programs
• Demonstrated understanding of integrated campaign architecture and the customer decision journey
• Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders
• Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
• Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
• Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights
• Experience with payments, point of sale, or ecommerce highly preferred