Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth
Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
Develop experimentation roadmap for ad copy, keywords, bidding and more
Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data

8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
Ability to manage relationships with a large portfolio of ad vendors and partners
Ability to define and execute on a 6-12 month roadmap with aggressive milestones
Experience with TROAS + LTV bidding
Strong data analytics skills (pivot tables, vlookups, basic modeling)
Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law.
Reasonable accommodation to individuals with disabilities during application process available.

Growth Marketing Manager, SEM

Key skills