Associate Director, Marketing Strategy

Tripadvisor is a company that connects people to experiences worth sharing, aiming to be the world’s most trusted source for travel and experiences. The Associate Director of Marketing Strategy will be responsible for developing and executing strategic plans for key marketing opportunities, synthesizing insights from data to drive marketing priorities.

Responsibilities:

• Gather and synthesize external data from the travel category and the marketing industry as well as internal customer data to identify opportunities and shape our strategic decision making
• Formulate high-level strategy documents for major initiatives, such as international marketing expansion, new customer acquisition acceleration, demand-led supply and product development, and the effective use of 1P and 3P data across brands
• Lead the coordination and execution of certain strategic initiatives that cut across marketing functions, going beyond just strategic recommendations
• Partner with channel owners to provide market research, intelligence, and strategy-building support to optimize individual channel roadmaps
• Serve as a strategic advisor to the Marketing Leadership Team and various stakeholders, providing data, analysis, and strategic oversight where needed

Requirements:

• 10+ years of professional experience, with a proven track record covering both Marketing and Strategy roles
• Advanced data literacy and analytical skills are essential
• Excellent written communication skills, with the ability to synthesize complex data into clear, actionable strategy documents
• Hands on experience putting ideas into action and seeing them through
• Demonstrated ability to influence and lead cross-functional teams without direct authority
• Demonstrated ability to autonomously figure out how to define an ambiguous problem and problem solve without heavy guidance
• An extreme curiosity for the marketing landscape and the travel industry, keeping the team informed of emerging trends