Senior Marketing Operations Manager

INSPYR Solutions is seeking a Senior Marketing Operations Manager to join their Marketing Operations team. This role involves driving the execution and delivery of lifecycle communications to support marketing initiatives, requiring a blend of technical and strategic skills.

Responsibilities:

• Build, test and deliver lifecycle messages
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
• Monitor messaging programs and campaigns and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities
• Implement and audit all analytic encoding to enable messaging effectiveness
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR, and other legal or compliance requirements

Requirements:

• 4+ years in marketing executing CRM/Lifecycle channel optimization and insights
• Experience in email, push, sms, in-app messaging channels and platforms
• An understanding and administration of message experimentation best practices
• Attention to detail, with an ability to identify issues and implement remedies
• Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
• Passion for velocity, enabling the team to scale through superior project management
• Analytic orientation and curiosity, using insights to drive your next course of action
• Be a highly organized, highly methodical and strong team player
• Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
• Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
• Superior stakeholder partnership management via a consultative approach
• Working knowledge of agile methodologies and of Jira/Confluence
• Working knowledge of email and mobile channel best practices
• Ability to be on-call, when high priority business needs necessitate
• Language fluency in English
• Bachelor's degree in Marketing, IT, Computer Science
• Experience in an operational role
• Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
• Working knowledge of / Proficiency in Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
• Experience supporting a regionally distributed stakeholder team
• Fluency in another language would be a plus (e.g. Korean/Japanese)