CRM Marketing Operations Manager

Solomon Page is an International entertainment/streaming brand seeking a technically proficient and highly organized CRM Marketing Operations Manager to lead lifecycle campaign execution. This role blends hands-on technical execution with strategic partnership, ensuring high-performing, compliant, and scalable customer communications across multiple international markets.

Responsibilities:

• Build, test, and deploy CRM campaigns across email, push, SMS, and in-app messaging channels
• Develop and modify HTML email templates from asset files; communicate complex technical requirements to developers when needed
• Execute audience segmentation and message trafficking using advanced targeting capabilities within lifecycle platforms
• Lead A/B and multivariate testing initiatives, ensuring proper test design and unbiased execution
• Drive continuous messaging optimization using engagement, retention, and behavioral data
• Champion lifecycle best practices across channels to improve subscriber growth and long-term value
• Implement and audit tracking parameters and analytic encoding to measure campaign performance
• Monitor messaging programs, proactively flag risks, and deliver actionable reporting and ad hoc insights
• Ensure compliance with GDPR and other regulatory requirements across markets
• Create and manage project plans with clearly defined deliverables, dependencies, and timelines
• Partner cross-functionally with regional marketing strategists and technical teams to align execution with business objectives
• Operate within Agile workflows (Jira/Confluence), balancing speed, accuracy, and scalability

Requirements:

• 4+ years of experience in CRM or lifecycle marketing, ideally within subscription, streaming, or digital product environments
• Strong hands-on experience across email, push, SMS, and in-app messaging channels
• Proficiency in SQL (required)
• Experience with Braze or similar lifecycle marketing platforms (certification preferred)
• Working knowledge of template scripting languages such as AMPscript or Liquid
• Ability to build and optimize HTML emails
• Strong understanding of experimentation frameworks and messaging optimization best practices
• Exceptional organizational skills with the ability to manage multiple concurrent projects
• Strong communication skills and experience supporting globally distributed stakeholder teams
• Bachelor's degree in Marketing, IT, Computer Science, or related field (or equivalent practical experience)