AI Product Manager, Merchant Experience

Groupon is a marketplace where customers discover new experiences and services every day, and local businesses thrive. The AI Product Manager for Merchant Experience will own the entire early merchant funnel, focusing on building AI-native workflows that enhance merchant activation and drive measurable business impact.

Responsibilities:

• You own the entire early merchant funnel—from category-aligned landing pages through sign-up, onboarding, deal launch, and product activation
• You design, ship, and iterate on UI/UX flows fast
• You run controlled experiments with real merchants and validate impact through both qualitative feedback and hard metrics
• You work hand-in-hand with design and engineering to productionize what works, iterate quickly on what doesn't, and kill ideas that fail to move outcomes
• You work closely with the inbound sales team and lead gen team to align the lead gen flow, reduce drop-off, and increase overall conversion
• You understand where leads stall, what causes friction, and what it takes to turn interest into launched deals that actually perform
• You build products that make Sales more effective and drive bottom-line impact—not products that create more work for them or the merchants we sell to
• You actively explore and prototype AI-powered solutions that improve merchant workflows, reduce friction, and increase speed
• You build proof-of-concept and proof-of-execution prototypes to validate ideas quickly, test them with users, and generate evidence before scaling
• You define event schemas, success metrics, and analysis plans •upfront•—not after launch
• You connect web analytics to sign-ups to deal launch to activation with a single, coherent data set
• You instrument funnels, cohorts, and experiments using tools like PostHog, Mixpanel, or Amplitude
• You use feature flags and experimentation frameworks to control rollouts, segment users, run A/B tests, and de-risk launches
• You report outcomes in dollars and metrics—not activities or launches
• You operate on short experiment cycles, not monthly roadmaps
• You prototype before you spec, instrument before you launch, and learn faster than the competition

Requirements:

• 6–8 years of product management experience, with 2+ years in AI/ML or automation-forward product work
• Hands-on with modern AI tooling (Claude Code, Cursor, or equivalent) for rapid prototyping and validation
• Experience designing and running controlled experiments (LaunchDarkly, GrowthBook, or equivalent)
• Strong instrumentation and analytics skills—defining event schemas, funnels, cohorts, and success metrics in tools like PostHog, Mixpanel, Amplitude, or similar
• Fluent in data analysis (SQL minimum; Python preferred)
• Proven track record of shipping under ambiguity and making decisions with incomplete information
• Engineering degree or prior engineering role
• Marketplace / e-commerce / B2B SaaS background
• Experience with merchant-facing or SMB products
• Background in health, beauty, or wellness verticals (you know what merchants in these categories actually care about)
• Has built lightweight evaluation frameworks for LLM or automation features
• Has killed their own features when the data said to