AGIA Affinity is an established but growing insurance and benefits marketing partner to some of the largest associations in the country. They are seeking a Digital Performance Marketing Manager to drive execution across Paid Search and Paid Social, focusing on building, optimizing, testing, and scaling campaigns that influence revenue outcomes.
Responsibilities:
- Own full-funnel execution within Google Ads (Search, Performance Max, YouTube) and Microsoft Ads
- Design and maintain disciplined account structures with intentional segmentation and query governance
- Execute structured testing across bidding models, creative, audience layering, and landing page alignment
- Actively manage brand and non-brand investment mix to optimize marginal return
- Maintain tight budget pacing and real-time optimization discipline
- Ensure tracking integrity, automation governance, and platform hygiene
- Own in-platform execution within Meta as the primary paid social channel
- Build scalable campaign architectures aligned to prospecting and retargeting objectives in both D2C and partner marketing
- Develop and execute structured creative testing frameworks
- Continuously optimize audience strategy, signal quality, and event prioritization
- Support disciplined testing into additional paid social environments when justified by performance potential
- Execute incrementality testing, lift studies, and structured A/B experiments in partnership with Analytics
- Translate strategic hypotheses into clear, measurable test plans
- Participate in disciplined evaluation of programmatic, native, upper-funnel video, and emerging AI-native advertising environments as performance pathways become viable
- Document insights and apply learnings to improve future execution
- Socialize learnings across cross-functional marketing stakeholders to influence strategy and improve performance
- Translate CAC, LTV, and contribution margin targets into executable media plans for D2C and partner marketing
- Provide informed inputs into forecasting and scenario modeling
- Partner with Marketing Operations to ensure attribution integrity and clean data flows
- Deliver performance reporting that connects channel activity directly to revenue impact
- Proactively identify optimization opportunities before performance degrades
Requirements:
- Bachelor's degree in Marketing, Business, Analytics, or related field preferred
- 5+ years of hands-on performance marketing experience
- Demonstrated strength executing at depth within both Paid Search and Paid Social (Meta required)
- Experience managing $2M–$10M+ annual media budgets with direct accountability for performance outcomes
- Strong working knowledge of auction mechanics, bidding strategies, audience construction, and conversion optimization
- Experience running structured testing frameworks and interpreting incrementality results
- Advanced proficiency in Excel and/or Google Sheets for analysis and modeling
- Experience working with analytics platforms and CRM integrations
- Interest in emerging AI-driven advertising environments and evolving acquisition channels
- Experience in regulated or high-consideration industries (insurance, financial services, healthcare) a plus