Digital Performance Marketing Manager

AGIA Affinity is an established but growing insurance and benefits marketing partner to some of the largest associations in the country. They are seeking a Digital Performance Marketing Manager to drive execution across Paid Search and Paid Social, focusing on building, optimizing, testing, and scaling campaigns that influence revenue outcomes.

Responsibilities:

• Own full-funnel execution within Google Ads (Search, Performance Max, YouTube) and Microsoft Ads
• Design and maintain disciplined account structures with intentional segmentation and query governance
• Execute structured testing across bidding models, creative, audience layering, and landing page alignment
• Actively manage brand and non-brand investment mix to optimize marginal return
• Maintain tight budget pacing and real-time optimization discipline
• Ensure tracking integrity, automation governance, and platform hygiene
• Own in-platform execution within Meta as the primary paid social channel
• Build scalable campaign architectures aligned to prospecting and retargeting objectives in both D2C and partner marketing
• Develop and execute structured creative testing frameworks
• Continuously optimize audience strategy, signal quality, and event prioritization
• Support disciplined testing into additional paid social environments when justified by performance potential
• Execute incrementality testing, lift studies, and structured A/B experiments in partnership with Analytics
• Translate strategic hypotheses into clear, measurable test plans
• Participate in disciplined evaluation of programmatic, native, upper-funnel video, and emerging AI-native advertising environments as performance pathways become viable
• Document insights and apply learnings to improve future execution
• Socialize learnings across cross-functional marketing stakeholders to influence strategy and improve performance
• Translate CAC, LTV, and contribution margin targets into executable media plans for D2C and partner marketing
• Provide informed inputs into forecasting and scenario modeling
• Partner with Marketing Operations to ensure attribution integrity and clean data flows
• Deliver performance reporting that connects channel activity directly to revenue impact
• Proactively identify optimization opportunities before performance degrades

Requirements:

• Bachelor's degree in Marketing, Business, Analytics, or related field preferred
• 5+ years of hands-on performance marketing experience
• Demonstrated strength executing at depth within both Paid Search and Paid Social (Meta required)
• Experience managing $2M–$10M+ annual media budgets with direct accountability for performance outcomes
• Strong working knowledge of auction mechanics, bidding strategies, audience construction, and conversion optimization
• Experience running structured testing frameworks and interpreting incrementality results
• Advanced proficiency in Excel and/or Google Sheets for analysis and modeling
• Experience working with analytics platforms and CRM integrations
• Interest in emerging AI-driven advertising environments and evolving acquisition channels
• Experience in regulated or high-consideration industries (insurance, financial services, healthcare) a plus