Digital Marketing Manager (B2B)

Simply.TV is a leading provider of advanced, AI-driven metadata solutions. They are seeking a hands-on Digital Marketing Manager to drive and optimize their B2B digital presence, focusing on executing targeted digital programs that reach decision-makers within the media industry.

Responsibilities:

• Plan, launch, and optimize multi-channel B2B campaigns (LinkedIn, search, display, email, retargeting, and account-based programs)
• Translate GTM priorities into targeted digital initiatives that generate qualified leads and pipeline
• Build campaign reports and insights to guide targeting, messaging, and channel investment
• Identify and reach specific buyer personas and industry segments through precise targeting and messaging
• Support Account-Based Marketing (ABM) efforts for key accounts and strategic segments
• Manage digital distribution of content including whitepapers, case studies, webinars, thought leadership, and product messaging
• Maintain and optimize website performance, landing pages, and conversion flows
• Monitor KPIs across channels (traffic, engagement, MQLs, conversion rates, pipeline contribution)
• Run A/B tests and continuously improve campaign performance and cost efficiency
• Manage marketing automation and CRM integration (e.g., Pipedrive)
• Ensure consistent positioning that clearly communicates Simply.TV’s value and differentiation in the market
• Monitor competitor activity and industry trends to inform campaign adjustments

Requirements:

• 4+ years of experience in B2B digital marketing, demand generation, or performance marketing in the Digital Media, Streaming, or Metadata industry
• Strong hands-on experience with LinkedIn Ads, Google Ads, email marketing, and marketing automation tools
• Proven ability to reach niche or specialized B2B audiences and generate high-quality leads
• Experience working with CRM and marketing automation platforms (e.g., HubSpot, Pipedrive, Marketo, or similar)
• Solid understanding of conversion optimization, funnel metrics, and campaign analytics
• Experience supporting ABM programs or targeted enterprise marketing initiatives
• Excellent collaboration skills and experience working closely with Sales and Product teams
• A data-driven, test-and-learn mindset with a bias for execution