Social Director

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

 

 

Social Director

You're a skilled practitioner and team leader who knows how to set the direction for social strategies, campaigns and activations. You'll make decisions and craft the vision for a brand's overall approach and daily execution on social platforms, in addition to helping to grow and evolve the social capability at VML. You have a very strong ability to effectively communicate, influence and interact with clients and have a successful track record of managing large-scale, complex social media initiatives for enterprise clients.

RESPONSIBILITIES

• Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas as part of an awesome North American client team.
• Direct and synthesize research, social listening and other data to guide a brand's strategic decisions
• Partner with creative, strategy, data and media teams to define and achieve a brand's social marketing goals
• Supervise and guide the development of junior team members
• Plan, execute and oversee social media campaigns, including user-generated content (UGC), influencer / creator programs and real-time activations
• Identify and surface insights from the community behaviors, mentions and 1:1 interactions relevant to the brand
• Commitment to driving agency growth through proactive business development and the strategic positioning of our services

SKILLS AND EXPERIENCE

• 8+ years of social marketing experience
• Experience coaching and developing one or more direct reports
• Advanced understanding of social platforms, audiences and behaviors, and the ability to make sound decisions based on that knowledge
• Ability to apply knowledge of social media to effectively solve a wide variety of client challenges
• Strong communication and presentation skills in a wide variety of formats and settings
• Ability to collaborate effectively across organizations, departments, teams and individuals

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

_$75,000—$180,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.