Alteryx is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. They are seeking a strategic, analytically rigorous Market & Competitive Intelligence Leader to own and scale Alteryx’s intelligence program across market trends, competitive insights, and win/loss analysis.
Responsibilities:
- Continuously monitor industry news, analyst research (Gartner, Forrester), buyer signals, and competitor activity to track market dynamics and emerging trends
- Curate and distribute timely market and competitive insights via internal channels, newsletters, and executive-ready summaries
- Translate market shifts and analyst insights into actionable implications for positioning, product strategy, and GTM planning
- Lead competitive intelligence across platforms (Crayon, Qualitate, Salesforce), synthesizing messaging, pricing, product, and feature updates
- Own and maintain competitive battlecards, dashboards, and intelligence repositories to ensure accuracy and field usability
- Manage and evolve the Win/Loss program, including interview design, stakeholder alignment, analysis, and insight dissemination
- Conduct quarterly field surveys and analyze sales feedback to identify perception gaps, risks, and competitive opportunities
- Attend key industry and competitor events; deliver rapid analysis of announcements, positioning shifts, and market impact
- Embed intelligence into sales enablement, onboarding, executive briefings, and major company events
- Serve as program owner and administrator for all market and competitive intelligence tools, ensuring adoption, data integrity, and cross-functional impact
Requirements:
- Bachelor's degree in computer science, business, data science, or related field
- 5+ years of experience in market intelligence, competitive intelligence, product marketing, or related analytical roles in a SaaS or B2B technology environment
- Demonstrated ability to analyze qualitative and quantitative data, identify trends, and translate insights into narrative and recommendations
- Strong written and verbal communication skills with executive presence; ability to influence without authority
- Experience with competitive intelligence tools and platforms; comfort learning new systems quickly
- Proven track record partnering cross-functionally with GTM, product, and leadership teams
- Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal and internal meetings
- Advanced degree or relevant certifications preferred