Customer Advocacy Manager

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. They are seeking a Customer Advocacy Manager to lead the strategy and execution of their global advocacy efforts, focusing on building relationships and designing programs that elevate customer voices. This role will collaborate across various teams to integrate customer advocacy into the company's growth strategy.

Responsibilities:

• Build and lead a scalable, end-to-end customer advocacy strategy that integrates across go-to-market teams
• Partner closely with global marketing teams to create high-velocity, multi-format customer storytelling programs across priority regions
• Design, manage, and evolve dbt Labs’ Customer Advisory Board program, including charter development, governance, executive engagement, roster growth and biannual in-person and virtual meetings
• Own content strategy and execution for the dbt Labs Executive Summit, in partnership with the Strategic Events team
• Develop systems, workflows, and documentation to manage advocacy programs at scale and provide organization-wide visibility into progress and impact
• Grow, nurture, and steward long-term relationships with executive-level and practitioner-level customer advocates
• Identify and enable customer voices for speaking opportunities, media, analyst engagements, and industry events
• Build and manage customer recognition and advocacy spotlight programs
• Collaborate with sales and customer success leadership to align advocacy efforts with account strategy and pipeline goals
• Create and maintain a robust, self-service customer reference and advocacy database
• Serve as a trusted advisor and brand ambassador in all customer interactions
• Partner with product marketing, brand, communications, community, and sales to ensure cohesive storytelling and program alignment
• Establish and align execution to clear project plans, timelines, and accountability structures for all major initiatives
• Build and deliver executive-ready reporting on program performance, outcomes, and ROI
• Continuously assess program effectiveness and iterate based on data and stakeholder feedback

Requirements:

• Experience leading customer advocacy, community, or reference programs in a SaaS or technology environment
• Proven success designing and managing customer advisory boards and executive engagement programs
• Exceptional relationship-building and cross-functional influence skills
• Strong program and project management capabilities, with experience building scalable systems and processes
• Experience developing high-impact customer content programs with sustained production velocity
• Demonstrated ability to design measurement frameworks and executive-facing reporting
• Confidence working directly with senior leaders and customer executives
• Ability to balance strategic vision with hands-on execution in a fast-paced environment
• Excellent written, verbal, and presentation skills
• Highly organized, proactive, and effective at managing competing priorities
• Entrepreneurial mindset with a passion for building new programs
• Comfort operating in a fully remote, globally distributed, asynchronous environment
• 5+ years experience in customer marketing or customer advocacy roles
• Tech industry experience (SaaS preferred; data industry a plus)
• Proven track record of growing program ownership and responsibilities (agency/vendor management experience a plus)