HiddenLayer is entering an exciting new chapter and is seeking a Product Marketing Manager to drive positioning, messaging, and go-to-market strategy for their AI Security platform. The role involves translating complex adversarial AI threats into compelling value for customers and serving as a strategic bridge between various teams to ensure successful product launches.
Responsibilities:
- Develop and refine product positioning and messaging that clearly articulates HiddenLayer’s differentiation in AI security
- Translate adversarial AI research, MITRE ATLAS mappings, and technical detection capabilities into customer-centric value propositions
- Define and evolve our category narrative as the AI threat landscape matures
- Own end-to-end go-to-market strategy for new product launches and feature releases
- Partner with Product Management to ensure launch readiness across Sales, Marketing, Customer Success, and Partner teams
- Develop launch plans, enablement materials, and campaign messaging to drive pipeline and adoption
- Create compelling sales tools including pitch decks, battlecards, one-pagers, solution briefs, and objection-handling guides
- Enable Sales and Sales Engineering teams with clear, differentiated messaging
- Participate in strategic deals and customer conversations as a subject matter expert when needed
- Conduct ongoing competitive analysis and track emerging players in AI security, MLOps, and cybersecurity
- Monitor adversarial AI trends and evolving threat research to inform messaging and strategy
- Develop competitive battlecards and positioning frameworks
- Support analyst relations by developing briefing materials and participating in analyst inquiries
- Contribute thought leadership content including blogs, whitepapers, webinars, and conference messaging
- Help position HiddenLayer as the leader in AI security
- Partner with Customer Success and Sales to gather customer feedback and validate messaging
- Develop case studies and customer stories that highlight measurable impact and business value
Requirements:
- Bachelor's degree in Marketing, Business, Computer Science, Engineering, or related field
- 5+ years of experience in product marketing, preferably in cybersecurity, AI/ML, SaaS, or enterprise software
- Strong understanding of cybersecurity principles and/or AI/ML concepts
- Experience launching technical products in emerging or category-creating markets
- Demonstrated ability to craft differentiated positioning and messaging frameworks
- Experience developing sales enablement and competitive intelligence materials
- Excellent written and verbal communication skills with the ability to simplify complex technical topics
- Ability to collaborate cross-functionally across Product, Engineering, Threat Research, Sales, and Marketing
- Analytical mindset with the ability to interpret market data and customer insights
- Experience with AI/ML security, MLOps, or adversarial AI concepts
- Experience working in venture-backed startups or high-growth environments
- Familiarity with enterprise cybersecurity buyers and sales cycles