Director of Product Marketing

Higher Logic is seeking a Director of Product Marketing who will own positioning, messaging, and go-to-market strategy for their product portfolio. This role involves driving product adoption and revenue growth across North America and APAC, managing a direct report, and collaborating cross-functionally with various teams to ensure successful product launches and sales enablement.

Responsibilities:

• Own product positioning and messaging across the portfolio
• Define how Higher Logic shows up in the market relative to competitors — including battlecards, win/loss analysis, and ongoing market intelligence
• Ensure every customer-facing touchpoint tells a consistent, compelling story grounded in deep understanding of the association buyer
• Lead go-to-market strategy and execution for a high volume of product launches and feature releases
• Build and operationalize a repeatable launch framework that coordinates Product, Demand Gen, Enablement, and Customer Success — ensuring launches translate into adoption, retention, and revenue, not just announcements
• Partner with Sales and Revenue leadership to improve win rates and accelerate deal velocity
• Develop the collateral, messaging frameworks, and enablement tools that help reps articulate value and close
• Track and report on pipeline contribution, win rates, adoption, and retention influence to ensure product marketing is directly tied to revenue outcomes
• Serve as the internal voice of the association and B2B community buyer
• Leverage proprietary research and benchmark data to strengthen positioning and fuel thought leadership
• Translate customer and market insight into input that influences the product roadmap and business strategy
• Manage and develop one direct report
• Establish standards and repeatable processes for messaging, launches, and competitive intelligence
• Apply AI tools and automation where practical to increase the speed and scale of the function

Requirements:

• Strong product marketing skills including positioning, messaging, and go-to-market strategy for B2B SaaS
• Deep knowledge of the association market — member engagement models, buying processes, and competitive landscape
• Ability to develop and execute marketing strategies that drive measurable revenue and adoption outcomes
• Strong cross-functional collaboration across Product, Sales, Enablement, and Customer Success
• Excellent written and verbal communication skills; comfortable presenting to senior leadership
• Comfort operating at both strategic and tactical levels — able to set direction and execute at pace
• AI fluency — a practical mindset toward using AI and automation to elevate marketing effectiveness
• Typically has at least eleven years of experience, or nine years and a degree
• 7+ years of product marketing experience in B2B SaaS, including 3+ years in a senior or leadership role
• Significant experience working within, for, or marketing to associations (required)
• Hands-on experience leading end-to-end product launches, ideally at a high cadence
• Experience partnering with Sales and Product to drive revenue growth
• Experience managing direct reports