Senior Manager, Product Marketing

ChowNow is a leading player in off-premise restaurant technology, helping independent restaurants thrive in the digital economy. As the Senior Manager of Product Marketing, you will lead the product marketing function, focusing on strategic direction, go-to-market execution, and product positioning.

Responsibilities:

• Evolve ChowNow’s product marketing strategy, frameworks, and operating model
• Set portfolio-level positioning and messaging direction across products and packages
• Partner with and support the Product Marketing Manager on launch execution and ongoing initiatives
• Own go-to-market planning for major upcoming releases
• Establish scalable launch playbooks, templates, and best practices in partnership with Enablement
• Define and maintain core narratives, value propositions, and competitive positioning
• Partner with Product to shape roadmap framing, validation, and market readiness
• Translate product capabilities into outcome-driven messaging for restaurant owners and prospects
• Partner with Sales and RevOps on enablement, adoption, and pipeline impact
• Collaborate with Lifecycle, Content, and CRO/Web on integrated storytelling and activation
• Lead competitive intelligence, win/loss insights, and market research
• Establish reporting to measure launch performance, adoption, and revenue contribution
• Serve as a senior marketing voice in cross-functional planning and prioritization
• Complete ChowNow New Hire Onboarding Experience
• Rapidly ramp on ChowNow’s products, customers, GTM strategy, and April launch priorities
• Partner closely with the Product Marketing Manager to support post launch execution and enablement
• Review existing positioning, messaging, and launch assets to identify immediate optimization opportunities
• Build strong working relationships with Product, Sales, Lifecycle, and Growth leaders
• Establish clear operating rhythm and decision-making framework for the Product Marketing team
• Ensure sales and customer-facing teams are fully equipped for launch and early adoption
• Lead post-launch analysis and optimization based on market feedback and performance data
• Refine and standardize product marketing frameworks, templates, and playbooks
• Strengthen portfolio-level positioning and packaging strategy
• Begin shaping H2 brand and product overhaul strategy in partnership with leadership
• Coach and support PMM execution through clear prioritization and feedback
• Improve cross-functional alignment around product priorities and GTM planning
• Demonstrate measurable improvement in launch adoption, expansion, or pipeline contribution
• Establish scalable operating systems for product launches and ongoing GTM motions
• Deliver a clear, documented roadmap for H2 positioning and portfolio evolution
• Elevate consistency and quality of product storytelling across channels

Requirements:

• 5-8+ years of product marketing experience in B2B SaaS, marketplace, or technology environments
• Proven success leading and scaling product marketing teams or functions
• Strong experience guiding launches while enabling high-performing individual contributors
• Deep expertise in positioning, messaging, and competitive differentiation
• Solid understanding of sales enablement, lifecycle activation, and funnel performance
• Experience partnering closely with Product, Sales, and RevOps
• Ability to balance strategic leadership with hands-on support when needed
• Strong analytical and storytelling skills
• Comfort operating in high-accountability, fast-moving environments
• Motivation to build durable systems that compound over time