Fuze Health is dedicated to enhancing healthcare by connecting patients with essential health resources. The Marketing Manager will support and execute the go-to-market strategy for the FuzeRx business, focusing on brand management, campaign execution, and client engagement initiatives.
Responsibilities:
- Support the tactical rollout of the unified Fuze Health brand across internal and external materials, ensuring consistent messaging and visual identity
- Assist with rebranding key assets and digital platforms in collaboration with internal teams and external partners
- Ensure marketing materials align with brand guidelines by reviewing assets and coordinating updates
- Manage day-to-day relationships with external design vendors to support delivery of on-brand creative assets
- Plan and execute integrated marketing campaigns across email, social media, and digital channels to support brand awareness and demand generation initiatives
- Create and manage content across multiple formats, including newsletters, marketing collateral, web copy, and social media posts
- Support the production and distribution of monthly e-newsletters using Salesforce Marketing Cloud and/or Pardot
- Maintain and update the marketing and communications calendar to ensure consistent and timely messaging across client- and market-facing channels
- Plan and execute logistics for trade shows, webinars, and the annual client conference, ensuring strong brand representation and a seamless attendee experience
- Support client engagement programs such as quarterly webinars and branded promotional items for clients and prospects
- Assist with execution of the annual marketing plan and help track budgets for events, advertising, and sponsorships
- Create and update internal marketing assets and presentations to support cross-functional teams and reinforce brand consistency
- Manage content updates and user access for the client portal, coordinating with developers to ensure content remains current and on-brand
Requirements:
- 4–6 years of experience in a B2B marketing role, preferably within healthcare, health-tech, or life sciences
- Experience supporting a corporate rebrand or maintaining brand standards across multiple channels
- Hands-on experience with core marketing functions, including email marketing, events, content creation, and digital marketing
- Working knowledge of marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) and webinar tools (e.g., ON24)
- Strong organizational and project management skills with the ability to manage multiple initiatives at once
- Excellent writing, editing, and communication skills with strong attention to detail
- Ability to collaborate effectively with cross-functional teams such as Sales, Product, and Corporate Communications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Experience working with vendors or agencies is a plus