Cisco is a leading technology company revolutionizing data and infrastructure connectivity in the AI era. They are seeking a Principal Product Marketing Manager for their cybersecurity products to elevate market awareness and drive revenue through effective product positioning, messaging, and content strategy.
Responsibilities:
- Drive product marketing for Splunk’s security products alongside AI, Machine Data and Data Fabric vision
- Partner with cross-functional teams in platform and observability marketing, field partners and product managers bring this messaging to life at events and in content and demand gen campaigns
- Influence GTM routes to reach new audiences, creating accompanying seller and partner assets on how to tell the security value to customers
- Champion Splunk’s security in critical industry and corporate events including breakouts and product deep dives, executive and analyst briefings where Splunk is represented
- Work alongside our global enablement teams to translate product messaging into seller specific assets
- Help enable the field and ensure seller success via enablement programs and supporting content
- Work alongside fellow content, comms, product marketeers and campaign leaders to influence, develop and execute a GTM strategy for security
Requirements:
- 7+ years of product marketing experience in the security business
- Bachelor's Degree
- Masters is a Plus
- Strong knowledge of existing security technologies and solutions in the marketplace, primary vendors, and industry trends and dynamics is strongly preferred
- Customer-first mindset: You are an expert in understanding customer and buyer personas; know how to create clear, powerful and compelling narratives that stick
- Analytical Storyteller: Comfortable moving between creative reviews and quick execution cycles, influencing executive stakeholders and gathering buy in
- Cross-Org Influence: Aligns stakeholders, drives clear timelines and execution paths, and navigates large organizations with grace