Senior Manager, B2B Marketing

A Place for Mom is the leading platform guiding families through every stage of the aging journey. They are seeking a Senior Manager, B2B Marketing to lead marketing strategy and execution for their Community, Healthcare, and Home Care businesses, enhancing engagement with senior living communities and healthcare organizations.

Responsibilities:

• Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning
• Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners
• Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations
• Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative
• Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap
• Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy
• Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights
• Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams

Requirements:

• Bachelor's degree required
• 5+ years of experience in B2B marketing for high-growth, customer-centric digital companies
• Self-motivated and resourceful with the ability to think strategically and work independently; energized by a hands-on culture
• Past experience being focused on the customer and driving real customer insights that led to breakthrough results
• Highly passionate about customer experience with a track record of using customer insights to drive breakthrough results
• Previous success executing complex marketing programs for small to mid-sized digital focused brands
• Excellent analytical, communication and presentation skills; must be action-oriented
• Collaborative team player, ready to share success across a high-performing marketing team
• Ability to handle obstacles, and feedback with perseverance, creativity, and positivity
• Experience collaborating cross-functional with acquisition marketing, product team, B2B marketing, etc
• Experience managing external agencies including brand agency, PR agency, and other creative partners
• Fluent in being able to translate and drive growth across brand and performance channels simultaneously
• Exceptional writing and editing skills, with the ability to translate complex concepts into clear, compelling partner-facing messaging across multiple channels
• Experience in senior living, healthcare, home care, or adjacent industries preferred