Principal Product Marketing Manager – Security Sales Enablement + Events (Remote)

Cisco is a leader in creating solutions that connect and protect organizations in the AI era. They are seeking a Principal Product Marketing Manager for Security Sales Enablement & Events to drive effective global launches and campaigns, ensuring the right content is created across the customer journey.

Responsibilities:

• Establish critical relationships, influence, and feedback loops to translate insights into actionable strategy and impact: monitor asset and field conversations (Seismic, Klue, Gong, surveys, etc.) and analyze adoption and performance data; establish structured feedback loops (surveys, councils, ride-alongs, leadership 1on1s) with Sales
• Lead cross-functional stakeholder teams to build and progress the enablement strategy, including a logical flow of sales tools (pitch decks, demos, battle cards, ROI calculators) that map to the sales cycle, from discovery to close
• Craft cross-portfolio messaging and scripts that help sellers move toward consultative, value-based discovery; orchestrate with SMEs to ensure they develop optimized content to translate technical updates into "sellable" stories
• Co-design scalable, interactive virtual trainings, self-paced learning modules, and other engagement programs
• Act as an internal champion for our security POV—ensuring every seller can confidently deliver the "Why Splunk Security" story, whether on a customer call or on the trade show floor
• Lead enablement for onboarding, major trainings, and annual sales kick-offs for Product Marketing
• Lead the Security PMM Event Strategy: Own the product marketing presence and execution for tier-one global conferences, including third-party industry events (e.g., RSA, Black Hat) and first-party company events (e.g., Cisco Live)
• Drive Event Experiences: Partner with events, product management, and marketing teams to develop compelling event messaging, booth experiences, theater sessions, and impactful live demos

Requirements:

• 6-8+ years of experience in Product Marketing, Sales Enablement, Event Marketing, Technical Sales, or similar
• 3+ years in B2B / cybersecurity (SIEM, TI, XDR, etc.) -- you can speak the language of CISOs and SOC analysts with confidence
• Proven experience managing or significantly contributing to product marketing event strategy and execution for major industry conferences (e.g., booth messaging, demo coordination, SME staffing)
• Effective relationship-building who understands how to build trust and develop influence with frontline sellers and leaders across the organization
• Expertise in leading planning and strategy development with cross-functional stakeholders
• Powerful storyteller who can craft anything from visionary narratives to tactical cheat sheets and knows how to effectively manage, motivate, and support SMEs to help them develop optimized, timely content
• Passion for simplifying the complex; you understand how salespeople learn and consume information
• Proven ability to efficiently manage through ambiguity and develop results on complex projects and programs across a large organization
• Data-driven with empathy for the pressure sellers face and the needs of our customers
• Experience with sales enablement platforms (Highspot, Seismic, etc.) and LMS tools
• Background with pre-sales or direct sales; understand seller concepts and incentives
• Experience guiding teams through post-acquisition integration