Sr. Strategics Field Marketing Manager, West (Remote)

CrowdStrike is a global leader in cybersecurity, dedicated to stopping breaches with its advanced AI-native platform. The Sr. Strategics Regional Marketing Manager, West role focuses on driving account-based marketing initiatives and executing campaigns to enhance engagement and revenue growth within strategic accounts.

Responsibilities:

• Orchestrate effective collaboration with sales and cross-functional leaders to drive strategy and execute campaigns that will create, expand, and accelerate pipeline for strategic accounts
• Design and implement comprehensive ABM strategies, including account selection, intent monitoring, and personalized content development
• Lead account-specific campaign planning and execution, utilizing advanced account insights and buyer journey mapping and partner ecosystem
• Develop and manage regional and targeted ABM programs leveraging multiple channels and personalized content experiences
• Create account-specific metrics and KPIs to measure program success and ROI
• Build and optimize ABM tech stack utilization to enhance targeting and personalization
• Drive account-based analytics and reporting to demonstrate program impact and optimize strategies
• Partner across the marketing organization, from regional counterparts to corporate, to advocate for inclusion of strategics in key programs and seamlessly communicate to the sales team

Requirements:

• 8+ years of B2B marketing experience with at least 5 years focused on ABM program development and execution
• Ability to effectively collaborate with both sales leaders and teams on a common pipeline mission
• Proven track record of successfully implementing enterprise-level ABM programs that have delivered measurable pipeline and revenue impact
• Deep understanding of ABM technologies and martech stack integration (Marketing Automation, CRM, Intent Data platforms, etc.)
• Experience in developing account-specific content strategies and personalization at scale
• Strong expertise in account selection methodologies and ICP development
• Demonstrated success in building and managing relationships with senior stakeholders across sales and marketing
• Advanced knowledge of ABM metrics and analytics, including account engagement scoring, attribution modeling, and ROI measurement
• Experience managing program budget and demonstrating return on investment
• Strong knowledge of ABM platforms
• Advanced account analytics and reporting capabilities
• Strong understanding of customer buying data and how to leverage it effectively
• Expertise in developing account-specific content and messaging strategies
• Strong project management and cross-functional leadership abilities
• Experience in cybersecurity is a benefit
• Certifications in ABM platforms and methodologies
• Courage to take initiative, address problems, and make continuous process improvements
• Commitment to professionalism and personal growth
• Curiosity and creativity are extra bonus points