Director, Data and Technical Product Marketing

Job Description for Data & Technical Product Marketing  

 

ADP is seeking a Director, Product Marketing, to drive product marketing strategies and activities that support our Data & Technical product marketing function. The successful candidate will be an energetic, results-oriented professional with the right combination of marketing experience and technical prowess to help promote awareness, partnering with sales enablement and supporting product adoption. 

This position is part of the Product Marketing team that works horizontally across ADP. The team's areas of focus are: 

• Bring an external perspective to everything that we do 

• Elevate our product focus and drive strategic launches with impact 

• Increase demand for ADP offerings through a data-driven approach 

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. 

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility. 

The Director of Product Marketing will work closely with a cross-functional team across Product Management and Development, Marketing, Sales, Service and Operations to craft and execute go-to-market plans and product launches. The role will also collaborate with our Market Insights, Competitive Intelligence and Analyst Relations teams to develop a unique market perspective and craft relevant, differentiated product positioning and messaging for a truly unique and compelling set of people analytics and data solutions. This person also plays a key role as an expert on our data analytics products and communicating them to various internal and external audiences.   

This role reports to the Data & Technical Product Marketing leader. 

RESPONSIBILITIES: 

• Support to define the AI and Data narrative by crafting clear, differentiated positioning and messaging that translates complex AI technology and data capabilities into business value 

• Manage strategic and tactical product marketing activities to drive awareness, sales and adoption across various products and services 

• Lead cross-functional projects with complexity and significant impact on the business and align with key internal partners to drive market opportunities  

• Support thought-leadership content and elevate our position as a leader in AI and data by developing compelling content and empowering internal subject matter experts with market insights  

• Build comprehensive product marketing plans and orchestrate go-to-market strategies for new product launches 

• Act as a link between Product Management, Business Unit Marketing and Corporate Marketing to ensure adequate marketing plans, launch plans and communications are created and followed for successful go-to-market 

• Anticipate market needs by understanding trends and regulatory issues 

• Recommend the direction and allocation of resources for product marketing programs, and work with cross-functional teams across the businesses to execute programs 

• Serve as a trusted resource to explain sophisticated capabilities that use data science, artificial intelligence and machine learning 

• Provide an outside-in view of the human capital management (HCM) category and its buyers, and infuse that voice of the customer into deliverables 

• Incorporate competitive awareness/differentiation, market sizing and other intelligence to inform strategies and content 

• Work with Analyst Relations team on evaluations and briefings in support of Data and AI where applicable  

• Communicate ongoing innovations through key product news, milestones and road map presentations to internal and external audiences 

• Consult with the Brand, Business Unit Marketing, and event teams to integrate product messaging into external-facing demand generation programs 

• Collaborate on product demo strategies and messaging; be able to demo the analytics offering to internal and external audiences 

• Maintain accurate measurement and metrics on product marketing asset utilization and effectiveness 

 

#LI-CS5

Qualifications

QUALIFICATIONS REQUIRED: 

• Bachelor's degree required or equivalent, MBA or advanced degree preferred 

• Minimum of 12 to 15 years in product marketing and related roles 

• Deep knowledge and experience in technology focused on AI, data platforms or enterprise Software as a Service (SaaS) products and services 

• Experience driving narratives, positioning, messaging and competitive differentiation in a highly dynamic market 

• Experience in working with and empowering sales and enablement teams 

• Technology product messaging and launch experience with proven results 

• Experience in driving positioning, messaging and competitive differentiation in highly dynamic markets. 

  

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following: 

• Knowledge and experience in analytics offerings and Human Capital Management (HCM) 

• Past experience in product marketing with at least 3 to 5 years focused on AI, analytics, data platforms or enterprise SaaS products and services 

• Strong storytelling and communications skills – ability to simplify technical concepts and craft compelling customer values narratives 

• Experience working with large and complex global businesses 

• Experience product marketing to technical buyers (e.g. CIO, IT leaders and etc.) and HR functions and roles 

  

PERSONAL TRAITS REQUIRED: 

• Ability solve unique and complex problems with broad impact on the business by tapping into conceptual and innovative thinking 

• Deep understanding of AI technologies (e.g. ML, GenAI, LLMs, agents, etc.) and data ecosystem concepts (e.g. data governance, architectures, analytics, integrations and backend infrastructure, etc.)  

• Communicate complex ideas, anticipate potential objections and persuade others, often at senior levels, to adopt a different point of view 

• Strong technical acumen and the ability to quickly ramp to become a trusted resource on a sophisticated product 

• Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment 

• Leadership skills to influence across organizational lines and strong presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner 

• Personal initiative, results-orientation and integrity 

• Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis 

• Exceptional business acumen with the ability to uncover an understanding of clients' and prospects' most critical business needs and demonstrate how ADP's capabilities can drive business value 

• Comfortable with ambiguity 

• Ability to succeed within a matrix organizational design environment 

 

Role is hybrid out of an ADP office.