Senior Director, Brand Partnerships

SALARY: $120-140k

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Senior Director, Brand Partnerships

Reporting of the role

This role reports to VP, Brand Partnerships

Overview of the job

In this role you will be reporting into our VP, Brand Partnerships and will be responsible for building brand direct relationships to drive revenue for our North America business.

3 best things about the job

• Opportunity to Drive Growth: Play a key role in expanding our brand partnerships across North America, directly impacting revenue and shaping the future of our business.

• Work with Industry-Leading Brands: Collaborate with top-tier clients working on high-profile campaigns with some of the biggest names in the industry.

• Innovative and Fast-Paced Environment: Work cross functionally with a dynamic, forward-thinking team at the forefront of influencer marketing. You’ll work closely with Client Services, Creative, Strategy, Measurement teams to ensure seamless campaign development, execution and client satisfaction.

Measures of success - in the first few months, you will have:

• Mastered The “Influencer Way”: Gained a strong understanding of our unique capabilities, proprietary technology to approach to maximizing client success and campaign results.

• Built Key Relationships: Established strong connections with target brands, gaining a deep understanding of their marketing needs and objectives.

• Secured Initial Wins: Closed your first few partnerships, demonstrating your ability to drive revenue and align brand goals with Influencer’s capabilities and areas of expertise.

Roles & responsibilities:

• Grow and develop brand and agency relationships to achieve revenue targets.

• Strategically identify opportunities and build a qualified pipeline through relationship building and understanding brands’ KPIs.

• Partner with VP of Partnerships to prospect, close and grow revenue opportunities, which involves achieving quarterly and annual revenue targets

• Weekly reporting to VP of Partnerships on sales performance and sales forecasting.

• Ideate and build strategic action plans for clients and manage the sales process from outreach to renewal.

• Keep track of competitor activity, using industry knowledge to identify potential new markets and increase the market share

• Work closely with VP of Partnerships and VP of Client Services to ensure and maintain a high level of client service

What you will need:

• A minimum of 6+ years of experience in digital advertising sales with exposure to influencer marketing.

• Proven tracker record and experience delivering revenue against quarterly and annual goals. Ability to build and manage a pipeline to exceed targets.

• Experience with selling directly to brands with strong client relationship building skills.

• Ability to be a self starter and to take control of commercial opportunities

• Strong revenue skills, with an understanding of targets and how to execute against them.

• Skilled in sales strategy, knowing where we are as a business and where we want to be.

• Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders

• Eager to learn and grow within a fast paced environment

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.