Director, Platform Partnerships (Maternity Coverage)

SALARY: $120-140k

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Director, Platform Partnerships (Maternity Coverage)

Reporting of the role

This role reports to the VP, Brand Partnerships

Overview of the job

Reporting directly to the VP, Partnerships, you will maintain partnerships status with existing platform partnerships across TikTok, YouTube, Meta, Snap, Pinterest and more. You will find and drive revenue and innovation opportunities from existing and new platform partners while playing a key role in communicating, operationalizing and educating partnership updates, growth etc, internally.

This is a critical, full-time temporary contract role serving as maternity coverage for the Executive Director of Partnerships. This position is essential for maintaining momentum and providing seamless support to our key partners.

3 best things about the job

• Opportunity to Drive Growth: As the face of the agency to the world’s most prominent social platforms, you will build deep, strategic partnerships within TikTok, Youtube, Meta, Snap and Pinterest, positioning yourself as a key player and expert in the creator economy, directly influencing the agency’s growth and partnership pipeline.

• Work with Industry-Leading Teams: Collaborating with key partner leads externally, you'll work on high-profile opportunities and shape how the agency evolves. You will be the bridge between platform innovation and agency execution, ensuring we maintain our partnerships status and standing.

• Innovative and Fast-Paced Environment: Working cross-functionally with a dynamic, forward-thinking team at the forefront of influencer marketing, you’ll partner with Sales, Client Services, Creative, Strategy, Marketing, and Product teams to turn platform insights into market-leading offerings.

Measures of success - in the first month, you will have:

• Mastered the “Influencer Way”: Gained a comprehensive understanding of our unique agency capabilities, our proprietary technology, and our specific value proposition to platform partners to maximize mutual success and campaign results.

• Established Deep Relationship Continuity: Successfully transitioned and solidified relationships with key contacts at TikTok, Meta, YouTube, and Snap; you are now the trusted "main point of contact" and are proactively managing the partnership pipeline.

Roles & responsibilities:

• Manage existing relationships with platform partners at TikTok, YouTube, Meta, Snap, Pinterest and more, serving as the main point of contact between each platform and the agency.

• Build relationships with all platforms to grow a pipeline of potential new partnerships beneficial to the agency’s growth and offerings.

• Ensure all criteria for our ‘badged’ status with each of our partners are met with a focus on maintaining a strong working relationship.

• Alongside sales lead, track revenue for each platform partner and report on progress to the VP of Sales and Group Director of Client Services.

• Support a verticalized Sales team with new opportunities and relationship management across all platform partners.

• Educate the US team on partnership, process or innovation changes occurring with our partners through developing resources, leading educational sessions, specific decks to support the relationships and platform narratives, and more.

• Collaborate with internal global stakeholders to ensure consistency across partnership throughout the full Influencer global ecosystem

• Partners cross functionally in pre and post sale to ensure platform partner insights are up to date, support on product questions, invoicing, and overall feedback on partnership opportunities.

• Provide regular market feedback to our product and marketing teams to aid in the development of our offering and to ensure alignment with our platform partnerships.

• Collaborate with platform marketing teams to develop and execute joint marketing plans, including co-branded events, webinars, and thought leadership content that elevate the agency’s profile and reinforce our 'badged' partner status.

• Oversee development of all platform partner case studies which includes partnering with marketing and client services to receive reporting data and work with design to ensure completion.

What you will need:

• 5+ years of experience at an agency or platform.

• Ability to be a self starter and to take control of opportunities with strong revenue skills, with an understanding of targets and how to execute against them.

• Understanding of platform products, data, and implementation, with the ability to act as a key stakeholder internally and externally, overseeing all capabilities and best practices related to product.

• Skilled in client relationship strategy and management, with a proven track record of delivering on client needs via innovative solutions.

• Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders.

• Extensive knowledge of the broader competitive landscape, capable of staying on top of relevant market trends and platform updates.

• Demonstrated ability to effectively manage multiple projects simultaneously, prioritizing competing demands, and delivering results within deadlines.

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.