Area Sales Manager

About the Role

We are looking for a dynamic and result-driven Channel Sales Executive to drive the growth of our solar product portfolio by expanding the dealer and distributor network and building strong relationships with channel partners. The role involves field sales, dealer engagement, and market development to increase adoption of solar solutions.

Key Responsibilities

Sales & Market Development

• Drive sales growth of solar products through dealer engagement, distributor training, and customer interactions.

• Expand the dealer and distributor network by onboarding high-potential partners from the solar and electrical industry.

• Build long-term relationships with channel partners to ensure the brand remains their preferred solar solution provider .

Dealer & Distributor Engagement

• Conduct daily market visits (minimum 10 retail shops / dealers / distributors) to promote solar products.

• Generate new business opportunities through cold calling and lead generation .

• Convert leads into active dealers and channel partners .

• Negotiate with dealers and distributors to position the company as their preferred solar brand .

Sales Operations

• Prepare and share customized quotations for solar product orders.

• Maintain 30-day stock availability with channel partners for smooth order fulfillment.

• Track distributor stock movement and secondary / tertiary sales .

• Update daily visits, leads, and sales activities in the company’s sales application.

Relationship Management

• Respond quickly to dealer queries and support requirements .

• Conduct dealer training programs and meetings to improve product knowledge and trust.

• Strengthen long-term relationships with channel partners to drive repeat business

Requirements

Eligibility & Requirements

• Education: Any Graduate

• Experience: 1–5 years in Solar Sales / Channel Sales / Electrical Product Sales

• Strong knowledge of solar panels, inverters, batteries, and rooftop solar systems

• Excellent communication, negotiation, and relationship management skills

• Comfortable with extensive field travel

• Self-motivated, target-driven , and passionate about renewable energy