Director of Product Marketing

 

The Director Product Marketing owns positioning, messaging, and go-to-market strategy for Higher Logic’s product portfolio. This is a high-impact year — with several significant product launches on the roadmap, this role will be at the center of driving product adoption and revenue growth across North America and APAC. 

 

You’ll translate deep association market knowledge into positioning that resonates, launch strategies that land, and enablement that helps Sales win. You’ll manage one direct report and work cross-functionally with Product, Sales, Enablement, Demand Gen, and Customer Success. The right person for this role is equal parts strategist and operator — someone who can set direction and build the repeatable systems to execute at the pace our business requires.

ESSENTIAL DUTIES AND RESPONSIBILITES  

Positioning & Competitive Strategy 

Own product positioning and messaging across the portfolio. Define how Higher Logic shows up in the market relative to competitors — including battlecards, win/loss analysis, and ongoing market intelligence. Ensure every customer-facing touchpoint tells a consistent, compelling story grounded in deep understanding of the association buyer. 

Go-to-Market & Product Launches 

Lead go-to-market strategy and execution for a high volume of product launches and feature releases. Build and operationalize a repeatable launch framework that coordinates Product, Demand Gen, Enablement, and Customer Success — ensuring launches translate into adoption, retention, and revenue, not just announcements. 

Revenue Influence & Sales Partnership 

Partner with Sales and Revenue leadership to improve win rates and accelerate deal velocity. Develop the collateral, messaging frameworks, and enablement tools that help reps articulate value and close. Track and report on pipeline contribution, win rates, adoption, and retention influence to ensure product marketing is directly tied to revenue outcomes. 

Market Insight & Thought Leadership 

Serve as the internal voice of the association and B2B community buyer. Leverage proprietary research and benchmark data to strengthen positioning and fuel thought leadership. Translate customer and market insight into input that influences the product roadmap and business strategy. 

Team & Process 

Manage and develop one direct report. Establish standards and repeatable processes for messaging, launches, and competitive intelligence. Apply AI tools and automation where practical to increase the speed and scale of the function. 

KNOWLEDGE AND ABILITIES REQUIRED: 

• Strong product marketing skills including positioning, messaging, and go-to-market strategy for B2B SaaS. 

• Deep knowledge of the association market — member engagement models, buying processes, and competitive landscape. 

• Ability to develop and execute marketing strategies that drive measurable revenue and adoption outcomes. 

• Strong cross-functional collaboration across Product, Sales, Enablement, and Customer Success. 

• Excellent written and verbal communication skills; comfortable presenting to senior leadership. 

• Comfort operating at both strategic and tactical levels — able to set direction and execute at pace. 

• AI fluency — a practical mindset toward using AI and automation to elevate marketing effectiveness.    

 

EXPERIENCE DESIRED: 

• Typically has at least eleven years of experience, or nine years and a degree. 

• 7+ years of product marketing experience in B2B SaaS, including 3+ years in a senior or leadership role. 

• Significant experience working within, for, or marketing to associations (required). 

• Hands-on experience leading end-to-end product launches, ideally at a high cadence. 

• Experience partnering with Sales and Product to drive revenue growth. 

• Experience managing direct reports.