Lifecycle Marketing Manager

Teaching.com is focused on transforming online education by creating innovative products for students and teachers. They are seeking a Performance Lifecycle Marketing Manager to take ownership of the email lifecycle across their products and enhance user engagement through data-driven communications.

Responsibilities:

• Owning the full email lifecycle across Reading.com, Typing.com, and Nitro Type
• Turning user behavior data into communications that drive activation, engagement, and retention
• Designing and deploying lifecycle email programs from scratch
• Building measurement frameworks to test and iterate on performance
• Scaling what works into new channels like push notifications
• Map user journeys
• Identify high-impact moments
• Write and design the emails
• Get them out the door
• Read the data
• Improve them—on repeat
• Extend the playbook to push notifications and other channels

Requirements:

• 4+ years of hands-on lifecycle or CRM marketing experience, ideally in a product-led or freemium environment
• Expertise with AI tools that enable copywriting, email design and data analysis
• Proven track record designing, deploying, and optimizing email programs that move user behavior metrics (activation, retention, conversion)
• Strong working knowledge of at least one ESP/marketing automation platform (e.g., Iterable, Braze, Customer.io, Sendgrid)
• Serious data capabilities—able to pull insights, define KPIs, run A/B tests, and let results drive decisions
• Can write clear, engaging copy and have a feel for layout and design (you don't need to be a designer, but you need good taste)
• Experience mapping user journeys and identifying lifecycle touchpoints across multiple products or user segments
• Flexible, well-organized, and experienced working in a fast-paced small company environment
• Exceptional communication skills, particularly written (as a remote company, we heavily emphasize written communication across all departments)
• A proactive approach to problem-solving with strong decision-making skills
• A positive attitude and entrepreneurial spirit
• Experience building push notification and in-app messages programs
• Background in edtech and/or consumer subscription app industries