Key skills
HubSpotSalesforceQualifiedAI features optimizationBI/reporting toolsAutomation buildingCross-functional communicationAIAgenticBITableauSisenseLeadershipMentoringCommunicationSalesCheckmarx
About this role
Checkmarx is the leader in agentic application security, delivering enterprise-grade protection while helping organizations lower engineering costs and accelerate development velocity. The Marketing Operations Manager, AI & Automation will be responsible for designing, implementing, optimizing, and governing AI-powered workflows across the marketing stack, partnering closely with various teams to enhance efficiency and impact.
Responsibilities:
- Define and execute the AI and automation roadmap across the marketing and revenue tech stack
- Identify opportunities to apply AI for lead management, campaign optimization, personalization, forecasting, enablement, and operational efficiency
- Evaluate, test, and implement AI capabilities within existing tools and emerging platforms, with a particular focus on Qualified, Hubspot, and Outreach
- Train and fine-tune AI models, copilots, and agents within tools such as Qualified, HubSpot, Salesforce, Outreach, and Highspot
- Optimize AI-driven workflows (e.g., lead routing, scoring, prioritization, content recommendations, conversation intelligence)
- Monitor AI performance, accuracy, bias, and impact; continuously iterate based on results, partnering with product marketing and solutions engineering to ensure accuracy and up-to-date information
- Design, build, and maintain AI agents and automated workflows using native platform automation and recommending new tools
- Integrate AI agents across systems to support end-to-end revenue processes
- Document agent logic, prompts, guardrails, and governance standards
- Working within Qualified, HubSpot and Salesforce, ensuring clean data, scalable architecture, and strong integrations across platforms
- Partner with Marketing, Sales Ops and RevOps on areas of opportunity for workflow optimization with AI, including lead lifecycle, attribution, pipeline visibility, and forecasting
- Support tools including Outreach, Highspot, and CaliberMind
- Train marketing and SDR teams on AI-powered features and best practices
- Create documentation, playbooks, and governance for AI and automation usage
- Act as the internal subject matter export on AI applications within marketing operations
- Define success metrics for AI and automation initiatives
- Leverage dashboards and reporting to measure impact on pipeline, conversion rates, efficiency, and revenue
- Communicate insights and recommendations to leadership
Requirements:
- 4-7 years of Marketing Operations, Revenue Operations, or Systems Operations experience
- Hands-on experience with HubSpot, Qualified, and Salesforce (required)
- Proficiency with BI/reporting tools such as PowerBI, Tableau, Sisense, or Calibermind, and the ability to translate data into action
- Experience training, configuring, or optimizing AI features within martech and salestech platforms
- Familiarity with SDR tools such as Outreach and Highspot
- Experience building automations and integrations using n8n or similar workflow tools
- Understanding of AI agents, prompt design, workflow orchestration, and governance
- Excellent cross-functional communication and documentation skills
- Experience in global cybersecurity organizations
- Experience with CaliberMind (or other multi-touch attribution platforms)
- Background in RevOps or Sales Ops
- Familiarity with data enrichment, intent data, and conversation intelligence tools
- Experience managing or mentoring junior ops team members