Strategic Marketing Manager - Auto Insurance

SambaSafety is a leader in driver monitoring software, aiming to promote safer communities through data insights. The Strategic Marketing Manager will lead the go-to-market strategy and marketing alignment for the Auto Insurance and Risk Services sectors, focusing on audience strategy and integrated marketing programs.

Responsibilities:

• Own the marketing strategy for the Auto Insurance and Risk Services segments, ensuring alignment with business objectives and insurance channel priorities
• Define persona-based messaging frameworks for key auto insurance audiences, including:
• Auto insurance carriers
• Brokers and MGAs
• Underwriters
• Risk managers and loss control professionals
• Translate auto insurance market trends, claims and loss data themes, regulatory considerations, and buyer pain points into actionable marketing direction
• Partner with Channel and Sales leadership to support auto insurance carrier- and broker-led GTM strategies
• Lead cross-functional GTM planning for strategic initiatives, including:
• Auto insurance partner programs
• Product launches tied to auto risk, safety, and underwriting insights
• Expansion within existing carrier and brokerage relationships
• Serve as a key stakeholder in GTM interlock planning, ensuring marketing priorities align with auto insurance revenue, retention, and partner goals
• Provide strategic oversight for integrated marketing programs that support:
• Strategic and named auto insurance accounts
• Broker and MGA partner engagement
• Referral-driven growth within the auto insurance ecosystem
• Customer expansion across underwriting, claims, and risk services use cases
• Guide campaign direction, sequencing, and measurement while partnering with execution teams on implementation
• Partner closely with:
• Content Marketing to ensure industry-accurate, credible auto insurance thought leadership
• Product Marketing to align auto insurance positioning, value propositions, and use cases
• RevOps to ensure segmentation, account structures, and reporting reflect auto insurance buying and account hierarchies
• Act as a central point of alignment across Marketing, Sales, Channel, and Risk Services teams
• Define success metrics focused on engagement quality, sales alignment, pipeline influence, and partner impact within auto insurance
• Analyze performance trends and provide strategic recommendations to optimize GTM approach
• Continuously refine audience strategy and messaging based on insights from auto insurance customers and partners

Requirements:

• 7+ years of experience in strategic marketing, segment marketing, or GTM roles, with a strong focus on auto insurance
• Proven experience marketing to auto insurance carriers
• Proven experience marketing to brokers, MGAs, or underwriting organizations
• Proven experience marketing to risk management or loss control teams
• Deep understanding of auto insurance buying cycles and decision-making processes
• Deep understanding of carrier and broker distribution models
• Deep understanding of partner- and channel-led growth
• Deep understanding of persona-based and account-centric marketing
• Strong strategic thinker with the ability to influence senior stakeholders
• Comfortable operating at both executive strategy and program planning levels
• Excellent communicator who can align cross-functional teams around a shared auto insurance GTM strategy