Senior Partner Marketing Manager

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. As a Senior Partner Marketing Manager, you will be responsible for shaping and executing co-marketing initiatives with key technology partners, amplifying dbt's reach and impact across the modern data stack.

Responsibilities:

• Lead the creation and execution of marketing campaigns, programs, events, and activities with strategic technology partners
• Collaborate closely with the Revenue Marketing, Partnerships, and Product Marketing teams to ensure GTM partner plans align with dbt Labs’ broader business goals
• Build and nurture relationships with marketing counterparts at key partners like Snowflake, Google, AWS, Microsoft, and Databricks to align on co-marketing efforts and shared objectives
• Clearly articulate the value of dbt to partners and support them in promoting the platform internally and to their customer base
• Own the development of joint messaging and co-branded assets—including blogs, webinars, solution briefs, and presentation decks—ensuring alignment and consistency across all public-facing content
• Create internal enablement materials to educate and empower sales teams to leverage partner campaigns and initiatives
• Gain a deep understanding of partner business strategies and priorities; design co-marketing programs that provide mutual value
• Set and manage OKRs, track program performance, and deliver quarterly reviews with partners to assess impact, identify opportunities, and ensure strategic alignment
• Develop annual GTM marketing plans tailored to individual partners, accounting for geographic and vertical-specific nuances
• Exercise strategic judgment in deciding which partner activities to pursue and how best to allocate time and resources for maximum impact

Requirements:

• 8+ years of experience in B2B marketing or similar, particularly within the data or software industry, with a strong track record of building and executing successful partner marketing programs
• A “builder” mindset: you enjoy solving problems, creating structure where none exists, and working cross-functionally to drive measurable outcomes
• Deep familiarity with the modern data ecosystem and players such as Snowflake, Google, AWS, Microsoft, and Databricks
• The ability to navigate complex partner organizations and manage relationships with multiple stakeholders across competing interests
• Strong storytelling and positioning skills—you know how to distill joint value propositions into compelling messaging and content
• Comfort operating in a fast-paced, dynamic environment with high levels of ambiguity
• A broad understanding of integrated marketing strategies, including digital campaigns, field marketing, and industry events
• Exceptional communication skills, including concise writing and confident presentation abilities, especially with senior stakeholders
• Experience working asynchronously within a remote, distributed team
• Prior experience working for or closely with any of dbt Labs' strategic partners
• Familiarity with the role dbt Labs plays in the cloud data warehouse ecosystem and the modern data stack