Product Marketing Manager

Rollstack is revolutionizing the way businesses share and communicate data and insights. The Product Marketing Manager will drive product marketing efforts, translating product capabilities into compelling narratives and ensuring effective communication across channels to engage target customers.

Responsibilities:

• Support and execute go-to-market launches for new product features and updates
• Develop clear and differentiated product positioning and messaging
• Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos
• Own the distribution of Rollstack’s story across channels, including LinkedIn, newsletters, product announcements, and community conversations
• Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation
• Work closely with Product and Engineering to translate technical capabilities into clear customer value
• Equip the Sales team with sales enablement materials, presentations, and messaging frameworks
• Build customer advocacy assets including case studies, testimonials, and success stories
• Manage and grow Rollstack’s social media presence, particularly on LinkedIn
• Collaborate with Customer Success to identify customer wins, insights, and real-world use cases
• Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution
• Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing-sourced pipeline

Requirements:

• 3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing in a SaaS or technology company
• Strong content creation and storytelling skills, with the ability to simplify technical concepts
• Experience developing product messaging, positioning, and marketing content
• Proficiency with modern AI tools for marketing workflows, including: Claude, ChatGPT, video editing tools such as Nano Banana
• Comfortable leveraging AI to accelerate research, content production, experimentation, and campaign velocity
• Experience using marketing and sales tools including: Salesforce (CRM), email marketing platforms such as HubSpot, Customer.io, Mailchimp, or similar tools
• Experience managing social media channels, particularly LinkedIn, and creating engaging content that drives reach and engagement
• Strong analytical mindset and ability to measure marketing performance and optimize campaigns
• Excellent written and verbal communication skills with strong attention to detail
• Customer-centric mindset and ability to deeply understand customer workflows and needs
• Thrives in a fast-moving startup environment with high ownership and autonomy
• Familiarity with the data, analytics, or productivity software ecosystem is a plus
• Bachelor's degree in STEM, Marketing, Business, or a related field is a plus