Lead Product Marketing Manager

Mindbody is a company that equips wellness entrepreneurs with technology to support thriving businesses. The Product Marketing Lead will translate product capabilities into compelling stories, lead go-to-market strategies, and collaborate with various teams to drive growth and customer engagement.

Responsibilities:

• Lead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end
• Develop engaging, scalable content tailored to business owners and decision-makers
• Craft and manage customer-facing comms across in-product messaging, emails, release notes, and more
• Equip Sales and Success teams with assets, training, and narratives that win trust and drive growth
• Use qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities
• Analyze data to guide strategy, test hypotheses, and iterate on what works
• Partner cross-functionally with Product, Sales, Enablement, Pricing, and more to align on launch goals and outcomes
• Bring clarity and momentum to complex projects with multiple moving parts and stakeholders

Requirements:

• 8+ years in product marketing for SaaS or B2B tech, with deep experience owning launches end to end
• A strong portfolio of content that shows how you translate complexity into clarity (think decks, videos, landing pages, blogs)
• Confident, precise communicator who can write for impact and speak to execs
• Proven track record of enabling Sales and Success teams with effective, usable content and training
• Natural collaborator across technical and non-technical teams, with clear communication in both directions
• Analytical mindset - you use data to validate, optimize, and inform your work
• Strong analytical instincts - you can interpret data, test hypotheses, and make informed decisions
• Experience navigating ambiguity and shifting priorities with agility and optimism
• Excellent project management skills - you keep workstreams on track without losing sight of creative storytelling
• Deep empathy for customers, with a passion for building products and experiences that matter