Growth Marketing Manager

Trustly is a global leader in Open Banking Payments, revolutionizing the world of payments. As the Growth Marketing Manager, you will be responsible for the user acquisition strategy and execution for consumer-facing capabilities in the US market, focusing on building and scaling efficient acquisition engines across various channels.

Responsibilities:

• Divide your time between high-stakes execution, viral engineering, and data-driven experimentation
• Launch and optimize multi-channel paid campaigns across Meta, TikTok, YouTube, and Reddit
• Scale performance via Google App Campaigns, podcast sponsorships, and influencer partnerships
• Build the attribution infrastructure required to track CAC by channel and cohort with surgical precision
• Design and launch dual-sided referral mechanics and viral loops to lower blended CAC
• Execute distribution partnerships through employers, colleges, and niche communities
• Own the funnel: Identify drop-off points from download to active usage and run rapid retention experiments
• Build cohort analysis dashboards to monitor activation, retention, and LTV
• Maintain an "experimentation obsession"—running lean tests and killing underperforming tactics quickly

Requirements:

• 7+ years leading growth at a high-growth B2C app or marketplace (mobile-first preferred)
• Strong track record scaling user acquisition in competitive US consumer markets
• Highly proficient in cohort analysis, LTV modeling, and full-funnel optimization
• Equally comfortable in paid media platforms and building attribution infrastructure
• Experience in proving unit economics with constrained budgets before scaling
• Preferably US-based (or UK-based with a demonstrable and deep understanding of the US market)