REMOTE: Lifecycle Marketing Manager

Marrina Decisions is seeking a Lifecycle Marketing Manager to manage global industry marketing campaigns and enhance customer engagement for their Startups Program. The role involves partnering with agencies and stakeholders to develop and execute various marketing strategies including paid media and email marketing, while also focusing on customer advocacy and loyalty initiatives.

Responsibilities:

• Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics
• Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs
• Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy

Requirements:

• Bachelor's degree or equivalent practical experience
• At least 5+ years of event management experience
• Excellent written and presentation skills
• Customer Marketing via Marketo or similar tools
• Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies
• Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data
• Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing
• Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion
• Has B2B SaaS experience from previous companies, preferably in a Lifecycle Marketing Manager role
• Is passionate about Cloud SaaS platforms, data analytics solutions and / or industries such as retail, manufacturing and finance
• Project management - ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables
• Written and verbal communication skills - ability to clearly convey ideas, project status, and insights and learnings
• Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight
• Interpersonal skills - ability to build and maintain relationships with colleagues
• Work independently - ability to make recommendations and decisions autonomously
• Formal presentation skills - ability to present to all levels of management
• Strong attention to detail - ability to execute at a granular level while thinking strategically
• At least 6+ years of work experience
• 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries
• 2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience
• Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience
• Must be able to work in a fast-paced environment matrix organization
• Must have worked in Startup
• Must have program and project management skills
• Must be self-motivated, passionate about Marketing and Demand Generation
• Must be a team player who enjoys learning and growing
• Experience in Marketo and Salesforce.com is preferred