Creator Marketing Manager

Outside Interactive, Inc. is a leading hub for outdoor lifestyle enthusiasts, providing engaging content and experiences. They are seeking a Creator Marketing Manager to oversee the Outside Creator Network, focusing on managing creator-led campaigns, cultivating relationships with creators, and optimizing content delivery based on social media trends.

Responsibilities:

• Onboard and Learn: Become fully familiar with the Brandworks team, existing custom content services, and the current operational processes for the Outside Creator Network (OCN)
• Support Campaign Execution: Take ownership of managing post-production processes and developing creator briefs
• Begin Network Cultivation: Start to cultivate initial relationships with existing creators and begin the process of identifying potential new creators that fit specific brands and campaigns
• Master Reporting: Demonstrate proficiency in tracking and reporting on campaign metrics using social media data to support current campaign delivery
• Lead Campaign Lifecycle: Independently develop and manage creator-led campaigns from conception to execution, ensuring creativity in campaign and content planning
• Manage Financials and Contracts: Take full ownership of managing creator campaign budgets and consistently negotiate creator contracts with accuracy and efficiency
• Deepen Creator Relationships: Expand the diverse array of creators you cultivate relationships with, successfully pairing creators to meet campaign needs
• Apply Trend Knowledge: Actively stay at the forefront of social media trends and opportunities, applying this knowledge to optimize content creation and delivery for campaigns
• Drive Strategic Growth: Leverage experience analyzing social media data to influence future OCN strategy, define new opportunities, and propose improvements to processes
• Scale the Program: Demonstrate measurable growth and evolution of the dynamic OCN field, showing proven expertise in creator marketing and a deep understanding of what makes content authentic and engaging
• Define Best Practices: Optimize campaign management, budget allocation, and creator contract negotiation processes to improve efficiency across the Brandworks team
• Serve as a Subject Matter Expert: Act as a collaborative, solution-oriented leader and resource for the team, consistently applying a creative approach to content creation and storytelling

Requirements:

• 3+ years of experience in creator management or digital marketing
• Demonstrated knowledge of social media platforms and creator marketing
• Excellent project management skills
• Creative approach to storytelling and content creation
• Collaborative, solution-oriented mindset
• Strong written and verbal communication skills
• Experience analyzing social media data
• Enthusiasm to grow and evolve a dynamic field
• Bachelor's degree in Communications, Journalism, Marketing, or a related field