Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption
Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations
Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market
Develop clear narratives that communicate the value of asset management for enterprise teams — including reuse, governance, brand consistency, and scale
Partner closely with Product and Design to define how asset management fits into broader collaboration, permissions, and publishing workflows
Lead launches for new collaboration and scale features, serving as the connective tissue between Product, Marketing, Sales, and Customer teams
Translate complex technical and operational concepts (permissions models, governance, compliance requirements) into clear customer value
Collaborate with Pricing & Packaging partners to ensure our plans support customers scaling into enterprise use cases

BA/BS degree or equivalent experience
5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
Experience marketing products related to content, asset management, or content operations (e.g. DAMs, CMSs, media libraries, or brand systems)
Solid foundational understanding of the challenges facing Marketing teams at Enterprise organizations.

Senior Product Marketing Manager, Collaboration & Scale

Key skills