Sr Event Marketing Manager

Adobe is a company that empowers everyone to create through innovative platforms and tools. The Senior Event Marketing Manager will lead the strategy and execution of Adobe’s event portfolio, focusing on elevating event execution and ensuring alignment with business objectives.

Responsibilities:

• Lead and optimize the team implementing the U.S. AI Forum program, owning end‑to‑end delivery across planning, budgeting, vendor management, and execution
• Manage key vendors effectively, including budget development, tracking, and optimization
• Own and drive all key event decisions to ensure consistent, high‑quality execution aligned with business priorities
• Build a “1P Event‑in‑a‑Box” execution model to support Year 2 of the AI Forum, enabling repeatable, scalable delivery
• Develop a global vendor execution framework, defining how internal and external resources are leveraged to scale 1P events efficiently across regions
• Build and maintain a strong global bench of event vendors, supported by clear playbooks, templates, and standards
• Establish a repeatable, methodical approach to first‑party event execution that can be adopted globally
• Partner with leadership to develop a three‑year strategic plan for Adobe’s event portfolio, aligning investments with business impact, scale, and long‑term growth
• Help define and document what “event marketing excellence” looks like at Adobe—establishing clear roles and responsibilities, decision frameworks, and execution standards
• Evolve the function beyond logistics and execution to focus on the business of event marketing, including impact measurement, scalability, and operational rigor
• Help build and mentor a high‑performing team of event marketers across both first‑party and third‑party programs
• Lead execution across 3P events, serving as the point person until additional headcount is hired, and potentially owning both 1P and 3P programs long term
• Act as a trusted partner to leadership, providing clear recommendations, solid judgment, and consistent follow‑through

Requirements:

• Lead and optimize the team implementing the U.S. AI Forum program, owning end‑to‑end delivery across planning, budgeting, vendor management, and execution
• Manage key vendors effectively, including budget development, tracking, and optimization
• Own and drive all key event decisions to ensure consistent, high‑quality execution aligned with business priorities
• Build a '1P Event‑in‑a‑Box' execution model to support Year 2 of the AI Forum, enabling repeatable, scalable delivery
• Develop a global vendor execution framework, defining how internal and external resources are leveraged to scale 1P events efficiently across regions
• Build and maintain a strong global bench of event vendors, supported by clear playbooks, templates, and standards
• Establish a repeatable, methodical approach to first‑party event execution that can be adopted globally
• Partner with leadership to develop a three‑year strategic plan for Adobe's event portfolio, aligning investments with business impact, scale, and long‑term growth
• Help define and document what 'event marketing excellence' looks like at Adobe—establishing clear roles and responsibilities, decision frameworks, and execution standards
• Evolve the function beyond logistics and execution to focus on the business of event marketing, including impact measurement, scalability, and operational rigor
• Help build and mentor a high‑performing team of event marketers across both first‑party and third‑party programs
• Lead execution across 3P events, serving as the point person until additional headcount is hired, and potentially owning both 1P and 3P programs long term
• Act as a trusted partner to leadership, providing clear recommendations, solid judgment, and consistent follow‑through