Event Marketing Manager

Trimble Inc. is a company focused on transforming the way the world works, and they are seeking an Event Marketing Manager to oversee the strategic planning and execution of their annual Trimble Insight Conference. This role involves managing sponsorships, coordinating logistics for trade shows, and enhancing attendee experiences, all while collaborating closely with internal teams and stakeholders.

Responsibilities:

• Sponsorship Program Ownership/Management: Oversee the entire sponsorship lifecycle, including managing incoming sales data, collaborating with the Business Development Marketing Liaison, monitoring revenue, onboarding new sponsors, facilitating customized opportunities, providing hands-on customization to packages and elevating relationships with sponsors, and ensuring the website layout is accurate and up-to-date
• Asset and Resource Development: Drive the creation of all necessary materials and resources for team members involved in sponsor sales
• Exhibitor Resource Center Ownership: Build and manage the online task center for exhibitors and sponsors
• Financial Oversight: Help to build yearly event budgets; manage conference financials and ensure budget updates are maintained
• Co-create Attendee Experience: Design and oversee the dedicated programs for Rookie and Veteran attendees, fostering conference loyalty through tailored activities
• Own Internal Staff Communications: Manage and drive all internal communication elements for Trimble staff and work with team members who will execute on many of these projects (staff registration/approvals, internal messaging, Charlie (intranet) page updates, etc.)
• Design with Sustainability: Build sustainable practices into all Insight planning/execution wherever possible (Pavilion build out, guidelines/guidance for sponsors, etc.)
• Strategic Optimization: Analyze internal and external event-related business challenges and proactively recommend best practices and process improvements to elevate the conference experience, team efficiency, and overall service delivery
• General Event Planning and Execution: Handle additional planning and execution tasks for the conference (beyond Sponsorship/Pavilion), as required
• Logistics and Management: Lead all key trade show components, including securing booth space and sponsorships, registering attendees, ordering booth services, and coordinating with the booth vendor for property updates and shipment logistics
• Budgeting: Manage and adhere to annual budgets, maintaining detailed expense tracking and monitoring
• Planning and Review: Create and execute comprehensive show plans, and facilitate pre- and post-event meetings to ensure alignment and review outcomes
• Goal Fulfillment and Tracking: Work with team members once goals are set to lead cross-functional teams to define and execute show goals, working with stakeholders to set SMART goals, determine accountability, and track, review, and distribute results and impact
• Building sustainable practices into all trade show efforts wherever possible
• Process Improvement: Continuously focus on optimizing and documenting planning processes, effectively communicating details across teams, and improving tracking of event outcomes to ensure the Events Team is always evolving

Requirements:

• Minimum of 8-10 years of experience in event management, specifically with conferences of 1,500+ attendees, coupled with extensive trade show and sponsorship management experience
• Proven leadership in resolving complex issues, utilizing sophisticated analytical thought and sound judgment to identify innovative solutions
• A highly organized, strategic planner with extreme attention to detail, capable of planning for maximum impact based on budget and event goals
• A resourceful self-starter who thrives independently and in a collaborative team environment, able to take initiative with minimal initial information once goals are set (and set SMART goals where needed). Strong problem-solving skills are essential
• Exceptional interpersonal skills and ability to communicate effectively with internal and external stakeholders at a high level
• Strong project management skills are mandatory
• Excellent business writing and communication skills
• Proficiency in Google Suite (Docs, Sheets, Slides, etc.)
• A good understanding of how to leverage AI tools for work efficiency, including shaping prompts to output content in the required 'personal' or 'Trimble' voice
• Ability to travel up to approximately 25% annually (as needed)
• Must be responsive and capable of driving deliverables across multiple concurrent projects, even while traveling onsite for other events or meetings
• Experience with Monday.com, Swoogo are a plus, but not required