Key skills
A/B Testing
About this role
LumiMeds is a telehealth platform focused on delivering affordable, long-term healthcare solutions tailored to individual needs. The Performance Marketing Manager will own paid acquisition strategies across major ad platforms, optimize conversion rates, and build lifecycle marketing initiatives to enhance customer retention and engagement.
Responsibilities:
- Manage and scale paid budgets efficiently
- Optimize CAC, ROAS, CVR, AOV, and LTV
- Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels
- Adjust bidding strategies and campaign structure based on data
- Identify scaling opportunities without increasing risk exposure
- Improve and test multiple funnels
- Recommend landing page structure improvements
- Suggest pricing tests, bundling experiments, and offer adjustments
- Propose creative test variations to the Creative Director
- Improve checkout and subscription flow performance
- Ensure campaigns comply with platform ad policies (Google, Meta, etc.)
- Understand regulated marketing limitations (medical claims, disclaimers)
- Partner with internal stakeholders to prevent account flags or shutdown risk
- Maintain a risk-aware scaling strategy
- Own and build our lifecycle marketing engine: SMS automation, Email automation, Abandoned cart flows, Post-purchase sequences, Subscription retention campaigns, Win-back flows
- Build reporting dashboards
- Monitor CAC, ROAS, CVR, AOV, and LTV
- Understand subscription economics (LTV > CAC model)
- Improve attribution clarity across channels
- Inform budget allocation decisions using data
Requirements:
- 5+ years in performance or growth marketing
- Strong hands-on experience with Google Ads (Search, Performance Max, YouTube)
- Strong hands-on experience with Meta Ads (Facebook / Instagram)
- Strong hands-on experience with Reddit Ads
- Strong hands-on experience with Tiktok Ads
- Strong hands-on experience with Microsoft Ads (Bing)
- Strong hands-on experience with App Lovin
- Strong hands-on experience with Ad Roll
- You must understand advertising restrictions related to healthcare, medical claims, and regulated products
- Manage and scale paid budgets efficiently
- Optimize CAC, ROAS, CVR, AOV, and LTV
- Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels
- Adjust bidding strategies and campaign structure based on data
- Identify scaling opportunities without increasing risk exposure
- Improve and test multiple funnels
- Recommend landing page structure improvements
- Suggest pricing tests, bundling experiments, and offer adjustments
- Propose creative test variations to the Creative Director
- Improve checkout and subscription flow performance
- Ensure campaigns comply with platform ad policies (Google, Meta, etc.)
- Understand regulated marketing limitations (medical claims, disclaimers)
- Partner with internal stakeholders to prevent account flags or shutdown risk
- Maintain a risk-aware scaling strategy
- Own and build our lifecycle marketing engine
- Increase LTV
- Improve retention rates
- Reduce churn
- Personalize messaging based on behavior
- Build reporting dashboards
- Monitor CAC, ROAS, CVR, AOV, and LTV
- Understand subscription economics (LTV > CAC model)
- Improve attribution clarity across channels
- Inform budget allocation decisions using data
- Experience with Klaviyo, Attentive, Postscript, or similar platforms preferred
- Experience in telehealth, healthcare, or regulated products preferred
- Experience with subscription-based businesses strongly preferred
- Strong CRO mindset
- Experience building SMS + email lifecycle automations