Senior Product Marketing Manager, Collaboration & Scale

Webflow is building the world’s leading AI-native Digital Experience Platform as a remote-first company focused on creativity and collaboration. They are seeking a Senior Product Marketing Manager, Collaboration & Scale to oversee Webflow’s collaboration and asset management capabilities, shaping the strategy and go-to-market approach for new features.

Responsibilities:

• Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption
• Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations
• Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market
• Develop clear narratives that communicate the value of asset management for enterprise teams — including reuse, governance, brand consistency, and scale
• Partner closely with Product and Design to define how asset management fits into broader collaboration, permissions, and publishing workflows
• Lead launches for new collaboration and scale features, serving as the connective tissue between Product, Marketing, Sales, and Customer teams
• Translate complex technical and operational concepts (permissions models, governance, compliance requirements) into clear customer value
• Collaborate with Pricing & Packaging partners to ensure our plans support customers scaling into enterprise use cases

Requirements:

• BA/BS degree or equivalent experience
• 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
• Experience marketing products related to content, asset management, or content operations (e.g. DAMs, CMSs, media libraries, or brand systems)
• Solid foundational understanding of the challenges facing Marketing teams at Enterprise organizations
• Are excited by zero-to-one product work and comfortable shaping narrative while a product is still evolving
• Have experience with a sales-led motion and enjoy partnering with Sales organization to make that team successful
• Have strong empathy for multiple buyer and user personas, from practitioners to admins and enterprise stakeholders
• Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
• Enjoy looking ‘under the hood' to understand how things work and turning one time initiatives into repeatable programs
• Have experience with Webflow or similar web development technology
• Are naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction
• Have excellent written, verbal, and visual communication skills
• Have a collaborative nature and exceptional interpersonal skills
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact